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DECEMBER 2013
News and Notes

Accreditors complete fact-finding visits

A team from the Higher Learning Commission, Thunderbird's regional accreditor, completed a fact-finding visit Nov. 20-22 regarding the school's application for approval of the strategic alliance with Laureate Education, Inc. The team expressed its gratitude for the broad participation of faculty, staff, students, alumni and trustees during the site visit. The team will submit its report to the HLC. To clarify, the HLC is considering a change in structure; it is not reviewing the school's eligibility for accreditation. The purpose of the HLC review is to verify that Thunderbird's participation in the alliance is consistent with the school's ongoing compliance with HLC standards, policies and criteria for accreditation. For more information on the planned alliance, visit alliance.thunderbird.edu.

 

Spend eight minutes to support faculty research

Richard Ettenson Ph.D.Calling all Thunderbirds in customer-facing roles in B2B companies. Thunderbird Professor Richard Ettenson has developed a new take on the 4Ps of Marketing (see The SAVE Model: Rethinking the 4Ps, Harvard Business Review, January 2013). Find out if your business needs to be SAVEd by participating in his ongoing research into the drivers of superior market effectiveness. Your participation in this eight-minute survey will help companies and future Thunderbirds be more successful in meeting customer needs and delivering superior business performance. Click here to start the survey.

 


Sights and Sounds

Trick-or-treating in Barcelona
Halloween does not normally include trick-or-treating in Barcelona, but T-bird Rachel Abaqueta Leluc '97 changed that in 2013. Photos...
 
Regional Night celebrates culture
Thunderbird students celebrated African, Middle Eastern and European culture with food, fashion, song and dance on Nov. 23, 2013. Videos...


Tips and Trends
Succeeding with four audience types
Thunderbird Executive Education Managing Director Beth Stoops shares tips on communicating with friendly, neutral, disinterested and hostile groups. Read more...
  Why your project needs a brand
Thunderbird Professors Karen A. Brown and Richard Ettenson, working with a third author, explain why every project needs a brand from first pitch to payoff. Read more...


Features

Athlete earns Hall of Fame honors

Arizona State University has inducted former Hungarian junior national champion Reka Cseresnyes '01 into its Sports Hall of Fame for her achievements on the Sun Devils tennis team before coming to Thunderbird. Cseresnyes was the first ASU freshman to earn All-American honors in women's tennis, and the program's first four-time All-American. Read more...

Congratulations: T-bird Carol Austin '82 has been appointed Vice President of Marketing for Baskin-Robbins (read more), and Executive Director of Ideo.org Jocelyn Wyatt '06 was profiled in Fast Company for her innovative approach to tackling poverty challenges (read more).

 


Chapter Connections

Taiwanese T-birds reconnect
Alumni from class years 1988 to 2013 attended the annual gathering of Thunderbird's Taipei Chapter on Nov. 3, 2013. Photos and video...
 
Penley answers alliance questions
Thunderbird President Larry Edward Penley, Ph.D., did a Q&A with alumni on Nov. 7, 2013, in Tucson, Arizona. Read more...


Then & Now   Job of the Month   Thunderbird Online
Then and Now
Read the Spring 1991 issue of Thunderbird Magazine, or the current issue.
 
Thundershop
"When you empower a woman, you empower a whole nation."

—Nana Konadu
Agyeman-Rawlings

Former first lady of Ghana
Nov. 19, 2013

 
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Make TIBR your global business information source of choice. Alumni receive a 60 percent discount when they subscribe to the Thunderbird International Business Review. Learn more...

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