In this issue: Balancing national identity with global perspective, owning your digital marketing strategy, protecting against status cloning and more.
|January 2011 Issue|
An internationalist? And still loyal to one's tribe?
Video: High and Low-context Languages [4:45]
Program: Communicating and Negotiating with a Global Mindset
Social media gurus talk a lot about the how. They teach how to create buzz on Twitter, win friends on Facebook and boost search engine results on Google. These are the technical elements of digital marketing. But in the rush to push content online, many organizations never stop to consider their digital marketing strategy... Read more.
Replica watches, phones and cars aren't the only knockoffs prevalent in China and other emerging markets, where imitation of the master often draws more praise than scorn. The problem comes later, when Western companies turn their attention to international expansion and find look-alike rivals already entrenched in every key market... Read more.
Online Executive Certificate in Global Finance, Marketing or Negotiations
Tracks begin February 7, April 4
7th Annual Global Private Equity Investing Conference
Thunderbird Campus | April 7-8
Thunderbird International Consortia
Thunderbird Campus | April 10-21, June 5-16
Communicating & Negotiating with a Global Mindset
Thunderbird Campus | April 11-13
Leading Global Projects for Strategic Results
Thunderbird Campus | April 19-21
Geneva, Switzerland | June 6-8
Leading & Managing in Turbulent Times: Global Leadership Certificate Program
Thunderbird Campus | May 24-26
Advanced Negotiation Strategies for Global Effectiveness
Geneva, Switzerland | June 27-29
Executive MBA-US Info Events
Phoenix-area locations | Dates vary
Executive MBA-Europe Visit Days
Geneva, Switzerland | Dates vary
Ranked #1 in international business, Thunderbird is also among the top 10 providers of executive education programs in the world (Financial Times). For nearly 65 years, Thunderbird has been developing global leaders with the business skills, cross-cultural understanding and commitment to social responsibility that can make business a force for economic and social good worldwide.
Thunderbird School of Global Management
1 Global Place
Glendale, AZ 85306
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