In this issue: Building a global sales team, IP protection in China, the “Dilbert Effect” and more.
|April 2011 Issue|
Build a global sales team for local success
In 2011, almost a decade after China’s admission to the World Trade Organization, the ability to protect intellectual property in the country remains one of the most critical issues for foreign multinational corporations. Our new research shows how to plug your knowledge asset leaks. Read more.
Video: Webinar excerpt with Mary Teagarden (3:47)
Many bold new strategies hatched in executive conference rooms never have a chance to gain traction. Something happens between inception and implementation loosely described as the “Dilbert Effect,” a nod to the farcical world of cartoonist Scott Adams. Lack of clarity, poor communication and insufficient resources sink some strategic initiatives. But a more fundamental problem is disconnected leadership. Read more.
Executive Lecture Series:
Curtailing the Costs of Bad Behavior
April 28 | Thunderbird Campus
Programs for Working Professionals
May 5 | Scottsdale
Leading & Managing in Turbulent Times (GLCP)
May 24-26 | Thunderbird Campus
Thunderbird International Consortia
June 5-16 | Thunderbird Campus
Online Executive Certificate in Global
Finance, Marketing or Negotiations
Tracks begin June 6
Leading Global Projects
June 6-8 | Geneva
Advanced Negotiation Strategies for Global Effectiveness
June 27-29 | Geneva
Thunderbird Global Business Dialogue
Nov. 10-11 | Thunderbird Campus
Executive MBA-US Info Events
Phoenix-area locations | Dates vary
Executive MBA-Europe Visit Days
Geneva, Switzerland | Dates vary
Ranked #1 in international business, Thunderbird is also among the top 10 providers of executive education programs in the world (Financial Times). For nearly 65 years, Thunderbird has been developing global leaders with the business skills, cross-cultural understanding and commitment to social responsibility that can make business a force for economic and social good worldwide.
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