Feature: Global Leadership
Emerging Markets
Cross-cultural Negotiation
Quick Tips
Global Leadership
Put people ahead of profits – and watch both thrive. Thunderbird Professor Nathan Washburn, Ph.D., says CEOs who put employees ahead of profits generate greater workforce engagement — and see their profits swell as a result. Read more
Emerging Markets
Chocolate fortunes in China. The Big Five chocolate companies may have entered China with the same level of prestige and credibility, but it was the experience, management skills and leadership capabilities each brought to the emerging consumer market that ultimately determined their fate. Read more
Cross-cultural Negotiations
48 Laws of Power for 21st century global negotiators. Warriors like Sun Tzu and von Clausewitz may recommend a show-no-mercy negotiation approach. But Thunderbird Professor Karen Walch, Ph.D., has a different set of rules for success in a global economy. Read more
Does this topic interest you? Learn about Thunderbird's new online program Executive Certificate in Global Negotiations.
Quick Tips
Are you ready for China? Opportunities abound in China, but only for companies that come prepared. Thunderbird alum Timothy Lamb has seen plenty of Western companies fall flat in the emerging market. As director of foreign direct investment services for The JLJ Group in Shanghai, his job is to help clients succeed in China. And success, he says, depends on the following:
- Executives on board: Without full commitment from senior executives, companies lack the stamina to persevere when roadblocks appear in the Chinese business environment.
- Project manager on the ground: China is a fragmented market that suffers from a great deal of local protectionism. Companies need on-site managers in place who know how to navigate these complexities.
- Resources lined up: In China, costs can accumulate before an investment pays off. Companies need to be prepared for the long haul.
- Reasonable timeline in place: In developing countries, particularly China, timelines need to be flexible. Set your goals, but expect to adjust your timeline expectations as the process plays itself out.
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