Professional Development Week Branding

During Professional Development Week (October 24 - 28, 2011), students take a break from classes to attend career-related professional development workshops, industry panels and networking events.

This is the best time to brand your organization and increase your visibility on campus, in time for Thunderbird's largest campus recruiting event, the Fall Career Fair.

Professional Development Week Branding Opportunities

Enhance your visibility on campus and target specific student groups by sponsoring or participating in one of the events listed below. Contact your account manager or Employer.Relations@thunderbird.edu to determine which event best fits the recruiting goals of your organization.

Function & Industry Specific Branding Opportunities

Finance Programming

These workshops hone the skills of finance students with the latest Wall Street fundamentals, valuation techniques and modeling skills. A high-demand Professional Development Week activity, these workshops have been "sold out" for the last 4 years.

Sponsorship Opportunity: Provide financial support
Anticipated Attendance: 100 finance students

Marketing Programming

Workshops designed to complement and provide additional real-time application to Thunderbird's marketing curriculum. Previous programming has included marketing case competitions and financial analysis for marketing professionals.

Sponsorship Opportunity: Provide speaker or financial support
Anticipated Attendance: 150 marketing students

Case Interview Prep Workshop

Students learn the analytical techniques necessary to master the case interview, as taught by a renowned expert in the field. Ranked by students as an "extremely valuable" skill-building course.

Sponsorship Opportunity: Provide financial support
Anticipated Attendance: 150 marketing and consulting-focused students

Public/Private Partnership Programming

This series of panels and workshops highlight the work of government, NGO, and business entities, and the profitable alignment of the three. Captivate students interested in applying business concepts to the field of international development. Show your organization's innovation in crossing the divide between the public and private sectors.

Sponsorship Opportunity: Provide speaker or financial support
Anticipated Attendance: 40-60 students

Values-Driven Career Opportunities Workshop

This workshop will guide participants on applying insights to compete for opportunities in corporate social responsibility (CSR), sustainable business (e.g., clean tech, impact investing) and social enterprise (e.g., microfinance, international development).

Sponsorship Opportunity: Provide speaker or financial support
Anticipated Attendance: 40-70 students

Student-Wide Branding Opportunities

Personal Branding in Social Media

Sasha Strauss explains how branding applies to individuals and how students can build their own personal, influential identity. He'll also share and discuss where personal brands fit in the wide world of social media culture. Discussion will cover each of the channels, success stories within each one and must-do practices for individuals looking to leverage social media.

Sponsorship Opportunity: Provide financial support
Anticipated Attendance: 90-120 students

Fashion Show/Dress for Success

In one of the most relevant and anticipated events of Professional Development Week, students will get a preview of the appropriate attire for various business-related activities and events.

Sponsorship Opportunity: Provide financial support
Anticipated Attendance: 90-120 students

Get Energized Breakfast

Students and employers start the day off right with the most important meal of the day. Have your organization's name featured prominently at the breakfast reception.

Sponsorship Opportunity: Financial support
Anticipated Attendance: 200-220 students

Employer/Student Reception

During company presentations, students and employers gather a reception with refreshments and conversation in Thunderbird's Herberger Atrium. Have your organization's name featured prominently at the reception.