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 Marketing is a key function of any organization. If you don't reach your customers in a targeted and relevant way, your business won't thrive. The global arena adds a thick layer of complexity to marketing, branding and pricing efforts. How do I effectively reach my customer in a new market with the involvement of global competitors? How do I optimize the branding of my product to most successfully compete on a global scale? What's the pricing strategy that I should employ in a complex world of currencies and multiple target markets? Thunderbird's open enrollment programs will give you a clear understanding and action plan to move forward in the most successful way with marketing, branding and pricing strategies for your organization.
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