Leaders need to compete with an infinite number of messages just to be heard. This is true for leaders who are using the media to communicate messages about their organizations or even just to communicate to their organization's internal stakeholders. Leaders who can cut through the noise and deliver targeted, clear, and relevant communications and make themselves understood to an audience that may hear through cultural or other filters have a great advantage over all the other messages that fill our senses every day.
Thunderbird's Leadership Communication open enrollment programs are designed to give leaders this advantage. These programs are designed to develop participants' skills in a participative, experiential way so that they can return to their jobs and immediately start to apply what they've learned.