Fundamentals I is intensive and emphasizes interactive activities that develop oral proficiency. Participants study the four communicative skills (listening, speaking, reading, and writing)with emphasis on the development of oral interaction. The use
of a cassette player may be required. Classes meet four times a week.
Post Master in Global Management
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This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
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This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.
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This course familiarizes the students with the current peculiarities of the Brazilian Market, in terms of taxes, banking operations, imports & exports, interest rates in order to prepare future international managers to do business in/with Brazil.
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This course is designed for native speakers of Spanish or for those who can master the language in an intermediate to high level. At the end of the course, students will have acquired conversational & colloquial skills of the language, as well as cultural and economic concepts of the countries where Portuguese is spoken, with emphasis on Brazil, which is one of the most important markets in today's economy.
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This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
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The learning program of this internship is largely supported by the sponsoring organization with some faculty involvement. Since academic credit is granted, it is required for the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the internship. The student must discuss with the Faculty Advisor, regarding the academic paper (minimum 4-5 pages of a special internship topic) and the progress of the work during the internship (at least one session during the trimester).
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This course will take participants to Beijing, Shanghai, Guangdong and Hong Kong, where the program will explore how to do business in one of the world?s most dynamic economies. Program content will focus on applied knowledge that will help prepare students to lead and manage effectively in the complex Chinese market. Learning will be primarily through site visits, a group exercise, and integrative lecture/discussions.
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The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system.
