This course offers the students the opportunity to study the business, political, and cultural environment of Chile, Peru and Argentina, and the opportunity to meet and interact with important representatives of the governmental, commerce and cultural sectors.
Post Master in Global Management
Switzerland is one of the world?s most important centers of international cooperation and Geneva is home to a large number of global intergovernmental and nongovernmental organizations. This course provides students an opportunity to experience the work of many international organizations, both public and private, and aims to provide practical knowledge of these organizations as well as a greater appreciation of the challenges they face in today?s global community.
This course focuses on the strategic and tactical development of business plans for marketers whose customers include other businesses, the government, and institutions, as opposed to consumers. The course places emphasis on (a) business market processes, strategies and their tactical execution, (b) management of B2B relationships and account management strategies, (c) leveraging of Web 2.0 tools in market strategies and tactics(d) all taking into consideration the implications and opportunities of globalization.
This course focuses on the managerial and technological
issues related to the design and implementation of
business-to-business marketing strategies. The course places
emphasis on the management of long-term relationships with
end-users and distributors within a value creation framework.
The creation and maximization of value are central concepts,
both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques
This course is designed to provide students with an
understanding of the key marketing issues through an examination of various marketing decisions. This course complements
other marketing courses by adopting a more hands-on
and practical approach to strategic market planning.
This course provides a managerial orientation to the topic of international brand management. It is designed to prepare students for a career in international brand and/or product management.
This course examines in detail the business, economic, and politics associated with the global energy industry. The course, while not exclusively focused on hydrocarbon energy sources, devotes a large amount of time to this area because of its current energy role. The depth and breadth of material includes history, culture, politics, and involves some of the largest, most profitable, most valued, and most influential multinational firms in the world.
This course will take participants to Lima and Arequipa, Peru where they will work with graduates of the SWEP Business Certificate program that are currently expanding their small to medium-sized businesses. In Lima, student will receive orientation training, visit a variety of small businesses and meet with professionals involved in the women entrepreneurship in Peru. They will also interface with Thunderbird Alumni and take part in cultural experience which highlight Peru?s current business environment as it related to small and mediums sized businesses.
The Entrepreneurial CEO/Founder Seminar provides an understanding of, and appreciation for, the development and implementation of entrepreneurial strategies and policy development from the perspective of the CEO/Founder of the entrepreneurial enterprise.
In this course, students will follow, from a "been there-done that" point of view, the "story" behind entrepreneurial ventures, and importantly, learn first hand both success and failure factors faced by the entrepreneur CEO along the way.
This highly quantitative course includes analyzing
risk and return for bonds, mortgage-backed securities, assetbacked
securities and fixed income derivatives - e.g. futures,
options, and swaps. Yield curve analysis emphasizing the relationships
among forward, spot and par curves, and their usage
in fixed income portfolio management, will be emphasized. The course largely takes the view of a fixed income portfolio
manager. However, participants also will have an enhanced understanding how fixed income fits into a corporation's capital