This course examines select cases of managerial challenges in the Asia/Pacific region. Each case will combine a specific national/territorial setting with a specific management topic: staffing, incorporation, ethics, joint venture management, technology transfer, distribution analysis, and other related topics. Additionally, emerging thematic issues will be explored, such as the new political economy of Northeast Asia (Siberia, Manchuria, Korea), post-industrial globalism in Japan, the Indian investment environment change, and Vietnam?s economic reform.
Post Master in Global Management
This course is designed to provide the participant with a complete understanding of the techniques involved in successfully carrying out cross-border trading operations. And success is measured here just as it is in the measurement of organizations in general. To quote Peter Drucker, ?to avoid a loss?, the procedures, documentation and financing of international trading operations will be explored in depth. Also some of the legal constraints and what have become known as ?Disincentives to Exporting?.
This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results.
The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
The increasing availability of detailed customer
information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to
acquire new customers, enhance the profitability of existing customers, and retain profitable customers.
This program explores the brand management function as presented by top marketing executives from a variety of global companies across a wide range of industries. The course is designed to explore and communicate the role of marketing in general, and that of the brand manager (or managers with brand-related responsibilities), in the context of each company?s business strategy, with a specific focus on marketing and brand strategy development, brand plan development and execution, and program evaluation.
This course provides an understanding of the
unique aspects of the strategic marketing of services at a global
level. Key topics are: the growing role of services in the global economy and the differences between the strategic marketing of products and services.
This course examines how an organization can
identify, develop and manage products for global markets.
Issues include the product development cycle, the innovation
charter, and the management of barriers to product development.
The objective of the course is to introduce the participants to the basic concepts of sustainable development, raise awareness to the challenges, limits, and opportunities faced by the private sector. Brazil?s government, society, and business community have shown a great commitment to balancing economic development and environmental sustainability. From programs to reduce the rate of Amazon deforestation, to a gigantic bio-energy industry, and innovative carbon credit-generating initiatives, Brazil is leading a true revolution of economic possibilities.