MS Global Marketing

  • This is a practically oriented course that provides participants with a number of tolls necessary for the successful operation of a business. The course begins with a brief introduction to the risk management process and to commercial insurance concepts. After the introduction, nine specific topics will be addressed. Each topic will require participants to read materials and to access the Internet for additional information. Internet resources will be emphasized not only because of their ease of use but also to identify websites that can be used for years to come.

  • This course will focus on microfinance and its potential as a tool for economic development within the political, business and cultural context of Northern India. Students will learn from practitioners across the entire breadth of the industry including financing banks, MFI head-offices, field-offices and loan group meetings.

  • This course focuses on issues that define the scope of the firm and its competitive environment. Organization scope is impacted by a variety of factors such as ownership structure, country context, and firm-specific resource endowments. Consequently, this course will explore these influences within a multi-disciplinary perspective, drawing on research and practice from areas such as finance, industrial organization economics, organization behavior and organization theory.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.

  • The increasing availability of detailed customer information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to acquire new customers, enhance the profitability of existing customers, and retain profitable customers.

  • This course provides an understanding of the
    unique aspects of the strategic marketing of services at a global
    level. Key topics are: the growing role of services in the global economy and the differences between the strategic marketing of products and services.

  • This course examines how an organization can
    identify, develop and manage products for global markets.
    Issues include the product development cycle, the innovation
    charter, and the management of barriers to product development.

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