MS Global Marketing

  • This course offers a strategic approach to competitive global supply chains and networks. It covers supply chain management and strategic sourcing/supply. Chains are analyzed using five sub-architectures: physical, financial, information, relational, and innovational for their fit with the firm competitive business models. Tools will be presented for successful diagnoses, implementation and management. Viewpoints are used to help the student identify the changes in markets and competition and what they mean for leading design and application of supply chain alternatives.

  • The CFA program has become the gold standard in the investment profession. The objective of this course is to prepare students who will be taking the CFA Level 1 exam. It will include a review of the key topics, and lots of opportunities to practice (mock questions and a six-hour mock exam.

  • The course will provide an assessment of current trends and foci in U.S. foreign economic policy, with a special focus on the recent global economic downturn and the impact of war on U.S. foreign policy. Washington policy makers, international business executives, think tank scholars, media representatives, and academicians will provide a series of presentations on important elements of international business processes and environments and how they interrelate with U.S. foreign policy.

  • Global managers must be concerned with the risks to their businesses posed by political, social, and financial forces at work internationally and in specific regions and countries. This course is centered around state-of-the-art assessment models used by businesses and foreign investors. Issues include methods of measuring and forecasting risk; and methods of mitigating risk such as political risk insurance.

  • This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.

  • Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.

  • This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.

  • Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.

  • This course focuses on understanding how and why consumers make decisions and choices as is observed in the market. Although consumers desire to make rational decisions that maximize their utility, in reality they often make irrational and suboptimal choices. This course will offer why such phenomena occur and how consumers can improve the quality of decision-making.

  • This course focuses on entrepreneurship and new venture creation in transition economies. It will focus on doing business and business opportunities in Hungary and Slovenia exemplifying doing business in transition economies. Students will have seminars from faculty members at the Budapest University of Economics and the University of Ljubljana, executives and managers of business organizations from various industrial sections, government officials of the two countries, and capital providers in each country. Company visits and cultural activities will also occur.

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