MS Global Marketing

  • This course emphasizes the use of the target language in context, especially the lexicon of business. Readings from newspapers, journals, and books (although to a restricted degree in non-Latin alphabet languages) familiarize future international managers with issues in the areas of the world where the target language is spoken. Activities include small group discussions, oral and written projects, and grammar review.

  • As we take the first steps in a networked economy, the transformation of our ways of doing business has become profound. The World Wide Web, MP3 compression, digital interactive television, wireless communication, video streaming, podcasting, video sharing, thin computing, and social networks are redefining the ways we interact with customers and manage market(ing) relationships.

  • The goal of this course is to offer a variety of opportunities for students to learn about social entrepreneurship and engage students in learning the contributors to high-performing social enterprises. Students will explore stories of established environmental and social enterprises through books and case studies to uncover common themes and approaches. In addition, students will engage in class discussion for full emersion into the mindset of socially oriented businesses and activities.

  • Globalization is becoming a key factor in the competitive advantage of companies today. Therefore, understanding culture, cross cultural differences and similarities, the characteristics of the global work context, and working in multicultural teams across boarders using technology, are necessary for becoming successful leaders in global organizations. An important aspect of this course is the opportunity to work on a team project as a member of a virtual, multi-cultural team, consisting of four members from MBA classes in four different cultures.

  • Emerging Market Women Entrepreneurs Consulting is a course designed for students who want to get more involved in Thunderbird?s women entrepreneurs programs and in social business. Students will work with the professor to provide consulting for some of the women entrepreneurs? business plans that need further work in order to qualify for higher-level funding, like from USAID and other large funding sources. Thunderbird students will apply classroom knowledge and experiences and learn how to write and review business plans and work in multicultural student teams.

  • This course covers the critical legal issues every entrepreneur and manager need to know in conducting global business. The topics include organizational structure, financial issues at startup and expansion, domestic and international tax issues, intellectual property issues, employment law issues, and transactional law issues. Each session will be covered by a lawyer expert in the topic area under the direction of a Thunderbird faculty member.

  • The innovative entrepreneurial spirit, long considered a building block of the DNA for a productive economic system is also an elusive, but highly-desired element in most large, complex organizations. In seeking sustainable competitive advantage, companies know they must foster innovation, flexibility, creativity and speed within their organizations?the same strategies also likely being crafted in a garage or dorm room by some entrepreneur and future competitor.

  • Most real estate courses take the perspective of the developer. This course assumes the perspective of the investor, whether owner, lender, or institutional or individual investor.

  • This course familiarizes the students with the current peculiarities of the Brazilian Market, in terms of taxes, banking operations, imports & exports, interest rates in order to prepare future international managers to do business in/with Brazil.

  • Economic development and social change can
    offer tremendous business opportunities for global managers.
    At the same time, the development process can lead to social,
    cultural, economic, and political conflicts. This course
    explores the roots of such conflicts, and methods of conflict
    management such as negotiations and multicultural communications.

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