This course focuses on the communication process between the West and the Arab-Islamic world. It analyzes the communication and information patterns in the Arab-Islamic culture. This analysis is necessary for achieving successful intercultural dialogue between the West and the Arab-Islamic world, and for ensuring success in business and politics in the Arab and Islamic countries. The course examines and deconstructs the word-based fundamentals of the Arab-Islamic culture in order to reveal the essence of the Arab-Islamic communication and information mechanisms.
MS Global Marketing
-
-
As we take the first steps in a networked economy, the transformation of our ways of doing business has become profound. The World Wide Web, MP3 compression, digital interactive television, wireless communication, video streaming, podcasting, video sharing, thin computing, and social networks are redefining the ways we interact with customers and manage market(ing) relationships.
-
The goal of this course is to offer a variety of opportunities for students to learn about social entrepreneurship and engage students in learning the contributors to high-performing social enterprises. Students will explore stories of established environmental and social enterprises through books and case studies to uncover common themes and approaches. In addition, students will engage in class discussion for full emersion into the mindset of socially oriented businesses and activities.
-
This course emphasizes the use of the target language in context, especially the lexicon of business. Readings from newspapers, journals, and books (although to a restricted degree in non-Latin alphabet languages) familiarize future international managers with issues in the areas of the world where the target language is spoken. Activities include small group discussions, oral and written projects, and grammar review.
-
In Fundamentals II major emphasis continues to be on the development of speaking and listening proficiency, but increased attention is also given to reading and writing. Authentic materials in the target language reflect situations
relevant to the international manager, except for non-Latin
based languages or Asian languages. -
Fundamentals I is intensive and emphasizes interactive activities that develop oral proficiency. Participants study the four communicative skills (listening, speaking, reading, and writing)with emphasis on the development of oral interaction. The use
of a cassette player may be required. Classes meet four times a week. -
This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
-
This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.
-
This course familiarizes the students with the current peculiarities of the Brazilian Market, in terms of taxes, banking operations, imports & exports, interest rates in order to prepare future international managers to do business in/with Brazil.
-
This course is designed for native speakers of Spanish or for those who can master the language in an intermediate to high level. At the end of the course, students will have acquired conversational & colloquial skills of the language, as well as cultural and economic concepts of the countries where Portuguese is spoken, with emphasis on Brazil, which is one of the most important markets in today's economy.
