MS Global Marketing

  • This course covers the development and use of managerial accounting information, including both financial and non-financial performance measures, in making long- and short-run decisions. Topics include cost-profit-volume analysis, cost behavior, relevant costs, job-order and processes costing, activity-based cost management and the analysis of customer profitability.

  • This course focuses on developing competitive advantage by creating customer value. An understanding of customer relationships and their strategic implications is developed within the context of competitor and value-chain relationships. Emphasis is placed on developing an understanding of the analytical and managerial decision tools for creating competitive advantage, and on understanding the similarities and the differences in domestic and global marketing.

  • This dynamic and interactive course provides managers with an effective framework for achieving their goals in global management settings. The course will assist students to prepare for and execute time-tested strategies for achieving communication competence with persons from different cultures. This course will also cover negotiating in the global context. It will not only examine theories of culture and communications, but will also place students in an experiential situation to gain valuable skills for overcoming obstacles in global management environments.

  • This course investigates, from the business manager?s perspective, the determination of exchange rates, the nature of foreign exchange markets and hedging instruments; international financial markets and the transmission of funds between countries; alternative international monetary arrangements and institutions; balance of payments analysis; the respective economic consequence in response to monetary, fiscal and exchange rate policy changes. The course also analyzes conditions for successful growth and the causes and risks of economic crisis.

  • This course covers fundamentals of the global political economy including (1) major conceptual frameworks for understanding the linkages between international politics and international economics; (2) key issue areas such as international monetary and financial relations, international trade, foreign investment and transnational enterprises, and North-South relations; and (3) analysis of key international economic institutions such as the International Monetary Fund, World Trade Organization, and World Bank.

  • In recent years, the business world has become increasingly sensitized to the presence of institutional governance and defining the culture of a corporation and its core values. Stated explicitly or not, these issues not only impact the reputation of the venture or corporation, but also its sustainability and financial bottom line.

  • This course introduces basic statistical concepts and their application in the business world. The course starts with the use of descriptive statistics to summarize data. Next, the basic concepts of probability are examined. The course then moves on to consider sampling and statistical inference. The final topic is an introduction to the use of simple linear regression analysis to model relationships between variables. The course material is approached from an applied perspective, with extensive use of business examples to illustrate the concepts.

  • This course builds on material from the Quantitative Methods class. It introduces the use of computer simulation for scenario planning, covers regression analysis in depth, and covers the use of computerized techniques for optimization and linear programming. The course takes an applied business perspective, with examples drawn from operations management, finance, and marketing.

  • This course combines an introduction to cosmopolitan democratic theory and a primer on the mechanics of the Internet with case studies of how this technology has empowered or weakened citizens in democratic and authoritarian settings. The discussion will cover the 1990s, when the global information infrastructure was fundamentally overhauled, presenting numerous questions and conflicts about citizen?s rights. This course will study Google in China and Yahoo!

  • This course focuses on the communication process between the West and the Arab-Islamic world. It analyzes the communication and information patterns in the Arab-Islamic culture. This analysis is necessary for achieving successful intercultural dialogue between the West and the Arab-Islamic world, and for ensuring success in business and politics in the Arab and Islamic countries. The course examines and deconstructs the word-based fundamentals of the Arab-Islamic culture in order to reveal the essence of the Arab-Islamic communication and information mechanisms.

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