MS Global Marketing

  • This course focuses on marketing planning and implementation. It develops a practical knowledge of the marketing management system and its key components, including marketing planning, control and coordination, integrated marketing communications, product development, pricing and distribution channels. Emphasis is placed on developing skills for entering new markets and sustaining or growing current markets.

  • The goal of this course is to offer a variety of opportunities for students to learn about social entrepreurship and engage students in learning the contributors to high-performing social enterprises. Students will explore stories of established environmental and social enterprises through books and case studies to uncover common themes and approaches. In addition, students will engage in class discussion for full emersion into the mindset of socially oriented businesses and activities.

  • This course focuses on the business and management issues of the global energy industry?specifically, the non-petroleum sources of energy. Course content will therefore include the business, strategy, and management of non-petrochemical sources such as nuclear, coal, hydro, wind, tidal, geothermal, and other evolving technologies and innovations. This would include energy for both transportation and power, the traditional distinction in energy use.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.

  • This course introduces accrual accounting concepts including revenue recognition, matching, and asset and liability valuation. Topics covered include the recognition and measurement of accounting events, the preparation and analysis of financial statements (balance sheet, income statement and statement of cash flows), the use of international financial statements and an introduction to inter-corporate investments.

Pages