MS Global Marketing

  • Switzerland is one of the world?s most important centers of international cooperation and Geneva is home to a large number of global intergovernmental and nongovernmental organizations. This course provides students an opportunity to experience the work of many international organizations, both public and private, and aims to provide practical knowledge of these organizations as well as a greater appreciation of the challenges they face in today?s global community.

  • This course focuses on the strategic and tactical development of business plans for marketers whose customers include other businesses, the government, and institutions, as opposed to consumers. The course places emphasis on (a) business market processes, strategies and their tactical execution, (b) management of B2B relationships and account management strategies, (c) leveraging of Web 2.0 tools in market strategies and tactics(d) all taking into consideration the implications and opportunities of globalization.

  • This course focuses on the managerial and technological
    issues related to the design and implementation of
    business-to-business marketing strategies. The course places
    emphasis on the management of long-term relationships with
    end-users and distributors within a value creation framework.
    The creation and maximization of value are central concepts,
    both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques

  • This course examines in detail the business, economic, and politics associated with the global energy industry. The course, while not exclusively focused on hydrocarbon energy sources, devotes a large amount of time to this area because of its current energy role. The depth and breadth of material includes history, culture, politics, and involves some of the largest, most profitable, most valued, and most influential multinational firms in the world.

  • This course focuses on analyzing financial statement information in a variety of global decision contexts including security valuation, credit decisions, strategy and competitive analysis, mergers & acquisitions, and litigation support. Financial analysis uses cash flows and ratio measures of a company's operating, financing and investing performance for comparison to past historical performance or with competitors.

  • Through an integrated set of experiences, discussions, assignments, readings and guest speakers, students will expand their knowledge of global healthcare delivery, with a focus on issues related to operations and project management. The hands-on nature of the course will help students appreciate the significance of healthcare delivery issues from a global perspective, and also put them in touch with possible employment opportunities.

  • This course provides students the opportunity to visit companies and meet executives to learn firsthand about doing business in South America. Meetings with government officials, as well as visits to important cultural centers and participation in cultural activities will further enhance students? understanding of the South American business environment.

  • This course is designed to give a non-stop comprehensive, integrated view of environment for Panamanian, investment and business opportunities, while broadening overall management perspectives.

  • This is a Thunderbird collaborative program offered in conjunction with INCAE, the leading Latin American business school, at their beautiful campus in Alajuela, Costa Rica. In the last two decades sustainability has gone from a fringe business issue to a central concern for corporations around the world. When managed correctly sustainability can become an important element of a company?s overall strategy. Getting sustainability wrong, however, can lead to public outcry and costly damage to corporate reputations.

  • This course follows the evolution of the European business environment created by the enlargement of the European Union. It focuses on how businesses are managing their operations in the enlarging European Single Market, a Market which will expand again with the access ion of Bulgaria and Romania to the European Union in 2007. The course addresses the challenges and opportunities facing companies in the dynamic environment of the ?new? evolving European Union.

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