This course focuses on the managerial and technological
issues related to the design and implementation of
business-to-business marketing strategies. The course places
emphasis on the management of long-term relationships with
end-users and distributors within a value creation framework.
The creation and maximization of value are central concepts,
both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques
MS Global Marketing
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This course examines in detail the business, economic, and politics associated with the global energy industry. The course, while not exclusively focused on hydrocarbon energy sources, devotes a large amount of time to this area because of its current energy role. The depth and breadth of material includes history, culture, politics, and involves some of the largest, most profitable, most valued, and most influential multinational firms in the world.
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The Entrepreneurial CEO/Founder Seminar provides an understanding of, and appreciation for, the development and implementation of entrepreneurial strategies and policy development from the perspective of the CEO/Founder of the entrepreneurial enterprise.
In this course, students will follow, from a "been there-done that" point of view, the "story" behind entrepreneurial ventures, and importantly, learn first hand both success and failure factors faced by the entrepreneur CEO along the way.
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This course focuses on analyzing financial statement
information in a variety of global decision contexts
including security valuation, credit decisions, strategy and competitive analysis, mergers & acquisitions, and litigation
support. Financial analysis uses cash flows and ratio measures of a company's operating, financing and investing performance
for comparison to past historical performance or with competitors. Accounting analysis uses an understanding of -
Through an integrated set of experiences, discussions, assignments, readings and guest speakers, students will expand their knowledge of global healthcare delivery, with a focus on issues related to operations and project management. The hands-on nature of the course will help students appreciate the significance of healthcare delivery issues from a global perspective, and also put them in touch with possible employment opportunities.
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This course is designed to give a non-stop comprehensive, integrated view of environment for Panamanian, investment and business opportunities, while broadening overall management perspectives.
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This is a Thunderbird collaborative program offered in conjunction with INCAE, the leading Latin American business school, at their beautiful campus in Alajuela, Costa Rica. In the last two decades sustainability has gone from a fringe business issue to a central concern for corporations around the world. When managed correctly sustainability can become an important element of a company?s overall strategy. Getting sustainability wrong, however, can lead to public outcry and costly damage to corporate reputations.
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This course follows the evolution of the European business environment created by the enlargement of the European Union. It focuses on how businesses are managing their operations in the enlarging European Single Market, a Market which will expand again with the access ion of Bulgaria and Romania to the European Union in 2007. The course addresses the challenges and opportunities facing companies in the dynamic environment of the ?new? evolving European Union.
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The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.
