MS Global Marketing

  • The objective of the course is to introduce the participants to the basic concepts of sustainable development, raise awareness to the challenges, limits, and opportunities faced by the private sector. Brazil?s government, society, and business community have shown a great commitment to balancing economic development and environmental sustainability. From programs to reduce the rate of Amazon deforestation, to a gigantic bio-energy industry, and innovative carbon credit-generating initiatives, Brazil is leading a true revolution of economic possibilities.

  • The primary objective of this course is to expand the students? understanding of the process of managing the customer interface. After completion of this course the student should have a basic understanding of sales management, including cross-cultural dimensions of sales force recruitment, selection, training, evaluation and compensation; sales territory design; and the interface between marketing and sales. Students learn from discussions centered on cases, assigned readings; lectures; and interaction with guest speakers as well as an applied project.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • This course focuses on project planning, monitoring
    and control for the management of complex projects in a global context. Use of project management software will be integrated throughout the course. Discussions will include cases and experiences from past projects.

  • This course provides an in-depth analysis of corporate
    financial reporting as a vehicle for communicating
    information to the firm's stakeholders. Topics covered include revenue and expense recognition, quality of earnings issues, the analysis of cash flows, foreign currency ranslation, the valuation of debt instruments, derivatives and executive stock compensation.

  • The unique career opportunities that T-birds seek are not always available through traditional job search channels. This lab is designed to help students become more competent, proactive, and successful in this challenging job search process and is targeted toward students desirous of a more focused personal effort against their career goals. This hands-on lab builds on the CMC Seminar and relies on individual and team goal setting to help students progress through the process.

  • The course equips students with a standard set of career management skills that can be used in any future career search process including: using self assessment and market research tools to identify your goal(s), developing an effective resume and cover letter, professional networking and interviewing skills, and job search ethics and etiquette. The course emphasizes a proactive job search process and teaches students how to leverage skills for future career moves.

  • This consulting class is a full-time engagement for one module. Teams of student consultants travel to a client?s work site in an emerging market and undertake a consulting project for the client. The client sets the focus of the work. In addition to completing the client?s deliverables, teams are responsible to Thunderbird Faculty for the academic requirements of the course. These include maintaining a project website, weekly reports and a campus presentation upon completion of the field work.

  • This course emphasizes the use of the target language in context, especially the lexicon of business. Readings from newspapers, journals, and books (although to a restricted degree in non-Latin alphabet languages) familiarize future international managers with issues in the areas of the world where the target language is spoken. Activities include small group discussions, oral and written projects, and grammar review.

  • In Fundamentals II major emphasis continues to be on the development of speaking and listening proficiency, but increased attention is also given to reading and writing. Authentic materials in the target language reflect situations relevant to the international manager, except for non-Latin
    based languages or Asian languages.

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