MS Global Marketing

  • This course emphasizes the use of the target language in context, especially the lexicon of business. Readings from newspapers, journals, and books (although to a restricted degree in non-Latin alphabet languages) familiarize future international managers with issues in the areas of the world where the target language is spoken. Activities include small group discussions, oral and written projects, and grammar review.

  • This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.

  • In this workshop, students will develop public speaking strategies that take into account the audience, purpose and channels of communication. Students will be able to effectively deliver a variety of presentations: informational, impromptu, and persuasive. Students will be able to incorporate a variety of techniques for improving different aspects of their presentation skills: non-verbal communication, connecting with their audience, facilitating Q/A, developing and using visuals effectively (including PowerPoint) etc.

  • In this workshop, students will develop public speaking strategies that take into account the audience, purpose and channels of communication. Students will be able to effectively deliver a variety of presentations: informational, impromptu, and persuasive. Students will be able to incorporate a variety of techniques for improving different aspects of their presentation skills: non-verbal communication, connecting with their audience, facilitating Q/A, developing and using visuals effectively (including PowerPoint) etc.

  • In this workshop, students will develop writing strategies that take into account the audience, purpose and channels of communication. By assessing their own writing skills and writing processes, they will identify and employ strategies to make them more effective and efficient writers, resulting in writing that is clear, concise, logical and compelling, and professional.

  • The student undertakes independent reading and/or research on approved topics in the field of Modern Languages. Topics may range from business and financial issues to the social or political aspects of countries or areas whose native language is taught at the School. A formal proposal containing a clear statement of purpose must be submitted for approval during the preceding semester. Readings, discussion and papers are in the target language. Close consultation with the supervising instructor is required.

  • In recent years, the business world has become increasingly sensitized to the presence of institutional governance and defining the culture of a corporation and its core values. Stated explicitly or not, these issues not only impact the reputation of the venture or corporation, but also its sustainability and financial bottom line.

  • In recent years, the business world has become increasingly sensitized to the presence of institutional governance and defining the culture of a corporation and its core values. Stated explicitly or not, these issues not only impact the reputation of the venture or corporation, but also its sustainability and financial bottom line.

  • This course provides a fast-paced review of key concepts and tools in global strategy and organizational behavior for students already possessing some knowledge in these areas. Both strategy formulation and implementation are addressed. Topics include: strategic focus; competitor and industry analysis; core competencies; organizational culture; cross-cultural leadership; and change management. The need for global businesses to fit all these elements together in the pursuit of competitive advantage is emphasized.

  • Innovation has become a major source of competitive advantage for nations as well as companies. This course analyzes the innovation process highlighting the interaction between universities, government technology policies, corporate research and development, start-ups, and venture capital. This course draws upon international comparisons, country case studies, and technology-specific cases including information technology.

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