MS Global Marketing

  • In this workshop, students will develop public speaking strategies that take into account the audience, purpose and channels of communication. Students will be able to effectively deliver a variety of presentations: informational, impromptu, and persuasive. Students will be able to incorporate a variety of techniques for improving different aspects of their presentation skills: non-verbal communication, connecting with their audience, facilitating Q/A, developing and using visuals effectively (including PowerPoint) etc.

  • This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.

  • The learning program of this internship is largely supported by the sponsoring organization with some faculty involvement. Since academic credit is granted, it is required for the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the internship. The student must discuss with the Faculty Advisor, regarding the academic paper (minimum 4-5 pages of a special internship topic) and the progress of the work during the internship (at least one session during the trimester).

  • The learning program of this internship is largely supported by the sponsoring organization with some faculty involvement. Since academic credit is granted, it is required for the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the internship. The student must discuss with the Faculty Advisor, regarding the academic paper (minimum 4-5 pages of a special internship topic) and the progress of the work during the internship (at least one session during the trimester).

  • This Internship is structured as an independent study Internship and requires a close working relationship with the Faculty Advisor. The 3.0 credit Internship paper (minimum 15 ? 20 pages) includes a detailed assessment plan and conference with the Faculty Advisor (minimum 3 sessions per trimester). It should be organized as a field studies paper or a consulting paper.

  • This Internship is structured as an independent study Internship and requires a close working relationship with the Faculty Advisor. The 3.0 credit Internship paper (minimum 15 ? 20 pages) includes a detailed assessment plan and conference with the Faculty Advisor (minimum 3 sessions per trimester). It should be organized as a field studies paper or a consulting paper.

  • The 1.5 credit Internship is typically academic in focus. The 1.5 credit Internship requires the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the Internship. The student must discuss the academic paper (minimum 7-10 pages) periodically with the Faculty Advisor (minimum of 2 sessions during the trimester), regarding the progress of the work.

  • Innovation has become a major source of competitive advantage for nations as well as companies. This course analyzes the innovation process highlighting the interaction between universities, government technology policies, corporate research and development, start-ups, and venture capital. This course draws upon international comparisons, country case studies, and technology-specific cases including information technology.

  • This course examines development prospects and policy in less developed and transition economies. Issues include trade, investment, foreign aid, international debt, technology transfer, poverty, environment, social development, and sustainable development. The roles of global and regional organizations, government policy, and domestic and foreign corporations are explored.

  • This course is a continuation of Fundamentals I and II. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I and II with the new knowledge, c) introducing business content and terminology in instructions and activities.

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