This course will take participants to Beijing, Shanghai, Guangdong and Hong Kong, where the program will explore how to do business in one of the world?s most dynamic economies. Program content will focus on applied knowledge that will help prepare students to lead and manage effectively in the complex Chinese market. Learning will be primarily through site visits, a group exercise, and integrative lecture/discussions.
MS Global Management
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This course examines select cases of managerial challenges in the Asia/Pacific region. Each case will combine a specific national/territorial setting with a specific management topic: staffing, incorporation, ethics, joint venture management, technology transfer, distribution analysis, and other related topics. Additionally, emerging thematic issues will be explored, such as the new political economy of Northeast Asia (Siberia, Manchuria, Korea), post-industrial globalism in Japan, the Indian investment environment change, and Vietnam?s economic reform.
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This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results. -
The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
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The increasing availability of detailed customer
information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to
acquire new customers, enhance the profitability of existing customers, and retain profitable customers. -
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This is a practically oriented course that provides participants with a number of tolls necessary for the successful operation of a business. The course begins with a brief introduction to the risk management process and to commercial insurance concepts. After the introduction, nine specific topics will be addressed. Each topic will require participants to read materials and to access the Internet for additional information. Internet resources will be emphasized not only because of their ease of use but also to identify websites that can be used for years to come.
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This course will focus on microfinance and its potential as a tool for economic development within the political, business and cultural context of Northern India. Students will learn from practitioners across the entire breadth of the industry including financing banks, MFI head-offices, field-offices and loan group meetings.
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This course focuses on issues that define the scope of the firm and its competitive environment. Organization scope is impacted by a variety of factors such as ownership structure, country context, and firm-specific resource endowments. Consequently, this course will explore these influences within a multi-disciplinary perspective, drawing on research and practice from areas such as finance, industrial organization economics, organization behavior and organization theory.
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This course is designed to strengthen the linguistic
skills of the non-native speaker of English. It focuses on both speaking and writing. Grammar, pronunciation, and presentation
are emphasized in the oral exercises, while grammar,
style, and organization are emphasized in the written. The course requires regular homework assignments, which are introduced and reinforced in the classes.
