MS Global Management

  • This course focuses on the use of marketing
    research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
    of this course. Students will develop the necessary skills to implement real-world market research, including research
    design, data collection, data analysis and reporting the results.

  • The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.

  • The increasing availability of detailed customer information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to acquire new customers, enhance the profitability of existing customers, and retain profitable customers.

  • This course provides an understanding of the
    unique aspects of the strategic marketing of services at a global
    level. Key topics are: the growing role of services in the global economy and the differences between the strategic marketing of products and services.

  • This course follows the evolution of the European business environment created by the enlargement of the European Union. It focuses on how businesses are managing their operations in the enlarging European Single Market, a Market which will expand again with the access ion of Bulgaria and Romania to the European Union in 2007. The course addresses the challenges and opportunities facing companies in the dynamic environment of the ?new? evolving European Union.

  • This course focuses on issues that define the scope of the firm and its competitive environment. Organization scope is impacted by a variety of factors such as ownership structure, country context, and firm-specific resource endowments. Consequently, this course will explore these influences within a multi-disciplinary perspective, drawing on research and practice from areas such as finance, industrial organization economics, organization behavior and organization theory.

  • This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.

  • This course is designed to strengthen the linguistic skills of the non-native speaker of English. It focuses on both speaking and writing. Grammar, pronunciation, and presentation are emphasized in the oral exercises, while grammar, style, and organization are emphasized in the written. The course requires regular homework assignments, which are introduced and reinforced in the classes.

  • The unique career opportunities that T-birds seek are not always available through traditional job search channels. This lab is designed to help students become more competent, proactive, and successful in this challenging job search process and is targeted toward students desirous of a more focused personal effort against their career goals. This hands-on lab builds on the CMC Seminar and relies on individual and team goal setting to help students progress through the process.

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