This course examines how an organization can
identify, develop and manage products for global markets.
Issues include the product development cycle, the innovation
charter, and the management of barriers to product development.
MBA Dual Degree Vermont Law
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The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.
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This course will take participants to Beijing, Shanghai, Guangdong and Hong Kong, where the program will explore how to do business in one of the world?s most dynamic economies. Program content will focus on applied knowledge that will help prepare students to lead and manage effectively in the complex Chinese market. Learning will be primarily through site visits, a group exercise, and integrative lecture/discussions.
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This course will take participants to Beijing, Shanghai, Guangdong and Hong Kong, where the program will explore how to do business in one of the world?s most dynamic economies. Program content will focus on applied knowledge that will help prepare students to lead and manage effectively in the complex Chinese market. Learning will be primarily through site visits, a group exercise, and integrative lecture/discussions.
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This course examines select cases of managerial challenges in the Asia/Pacific region. Each case will combine a specific national/territorial setting with a specific management topic: staffing, incorporation, ethics, joint venture management, technology transfer, distribution analysis, and other related topics. Additionally, emerging thematic issues will be explored, such as the new political economy of Northeast Asia (Siberia, Manchuria, Korea), post-industrial globalism in Japan, the Indian investment environment change, and Vietnam?s economic reform.
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This course is designed to provide the participant with a complete understanding of the techniques involved in successfully carrying out cross-border trading operations. And success is measured here just as it is in the measurement of organizations in general. To quote Peter Drucker, ?to avoid a loss?, the procedures, documentation and financing of international trading operations will be explored in depth. Also some of the legal constraints and what have become known as ?Disincentives to Exporting?.
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This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results. -
The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
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The increasing availability of detailed customer
information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to
acquire new customers, enhance the profitability of existing customers, and retain profitable customers. -
