MBA Dual Degree Vermont Law

  • The objective of the course is to introduce the participants to the basic concepts of sustainable development, raise awareness to the challenges, limits, and opportunities faced by the private sector. Brazil?s government, society, and business community have shown a great commitment to balancing economic development and environmental sustainability. From programs to reduce the rate of Amazon deforestation, to a gigantic bio-energy industry, and innovative carbon credit-generating initiatives, Brazil is leading a true revolution of economic possibilities.

  • The primary objective of this course is to expand the students? understanding of the process of managing the customer interface. After completion of this course the student should have a basic understanding of sales management, including cross-cultural dimensions of sales force recruitment, selection, training, evaluation and compensation; sales territory design; and the interface between marketing and sales. Students learn from discussions centered on cases, assigned readings; lectures; and interaction with guest speakers as well as an applied project.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.

  • This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.

  • Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.

  • This course focuses on understanding how and why consumers make decisions and choices as is observed in the market. Although consumers desire to make rational decisions that maximize their utility, in reality they often make irrational and suboptimal choices. This course will offer why such phenomena occur and how consumers can improve the quality of decision-making.

  • This course focuses on entrepreneurship and new venture creation in transition economies. It will focus on doing business and business opportunities in Hungary and Slovenia exemplifying doing business in transition economies. Students will have seminars from faculty members at the Budapest University of Economics and the University of Ljubljana, executives and managers of business organizations from various industrial sections, government officials of the two countries, and capital providers in each country. Company visits and cultural activities will also occur.

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