This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results.
MA Global Affairs and Management
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The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
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The increasing availability of detailed customer
information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to
acquire new customers, enhance the profitability of existing customers, and retain profitable customers. -
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This course provides an understanding of the
unique aspects of the strategic marketing of services at a global
level. Key topics are: the growing role of services in the global economy and the differences between the strategic marketing of products and services. -
This course examines how an organization can
identify, develop and manage products for global markets.
Issues include the product development cycle, the innovation
charter, and the management of barriers to product development. -
The objective of the course is to introduce the participants to the basic concepts of sustainable development, raise awareness to the challenges, limits, and opportunities faced by the private sector. Brazil?s government, society, and business community have shown a great commitment to balancing economic development and environmental sustainability. From programs to reduce the rate of Amazon deforestation, to a gigantic bio-energy industry, and innovative carbon credit-generating initiatives, Brazil is leading a true revolution of economic possibilities.
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This course focuses on issues that define the scope of the firm and its competitive environment. Organization scope is impacted by a variety of factors such as ownership structure, country context, and firm-specific resource endowments. Consequently, this course will explore these influences within a multi-disciplinary perspective, drawing on research and practice from areas such as finance, industrial organization economics, organization behavior and organization theory.
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This course focuses on project planning, monitoring
and control for the management of complex projects in a global context. Use of project management software will be integrated throughout the course. Discussions will include cases and experiences from past projects. -
The CFA program has become the gold standard in the investment profession. The objective of this course is to prepare students who will be taking the CFA Level 1 exam. It will include a review of the key topics, and lots of opportunities to practice (mock questions and a six-hour mock exam.
