Switzerland is one of the world?s most important centers of international cooperation and Geneva is home to a large number of global intergovernmental and nongovernmental organizations. This course provides students an opportunity to experience the work of many international organizations, both public and private, and aims to provide practical knowledge of these organizations as well as a greater appreciation of the challenges they face in today?s global community.
FT MBA Traditional
This course focuses on the strategic and tactical development of business plans for marketers whose customers include other businesses, the government, and institutions, as opposed to consumers. The course places emphasis on (a) business market processes, strategies and their tactical execution, (b) management of B2B relationships and account management strategies, (c) leveraging of Web 2.0 tools in market strategies and tactics(d) all taking into consideration the implications and opportunities of globalization.
This course focuses on the managerial and technological
issues related to the design and implementation of
business-to-business marketing strategies. The course places
emphasis on the management of long-term relationships with
end-users and distributors within a value creation framework.
The creation and maximization of value are central concepts,
both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques
This course is designed to provide students with an
understanding of the key marketing issues through an examination of various marketing decisions. This course complements
other marketing courses by adopting a more hands-on
and practical approach to strategic market planning.
This course provides a managerial orientation to the topic of international brand management. It is designed to prepare students for a career in international brand and/or product management.
This course offers a strategic approach to competitive global supply chains and networks. It covers supply chain management and strategic sourcing/supply. Chains are analyzed using five sub-architectures: physical, financial, information, relational, and innovational for their fit with the firm competitive business models. Tools will be presented for successful diagnoses, implementation and management. Viewpoints are used to help the student identify the changes in markets and competition and what they mean for leading design and application of supply chain alternatives.
This course provides an overview of the private equity industry globally, its role in economy, its participants, its operations, and its recent development. It covers different phases of the private equity investment process and the players involved at each stage. The phases include: setting up a fund, selection and screening of investments, exploring valuation techniques, structuring a deal, managing and exiting investments. Emphasis will be on the practical aspects of private equity transactions through case studies and interactions with private equity professionals.
This course will take participants to Shanghai, Suzhou, Ho Chi Minh City, Kuala Lumpur and Bangalore, where the program will explore the high-tech business environment and how to do business in one of the world?s most dynamic regions. Program content will focus on applied knowledge, such as intellectual property protection or managing high tech talent that will help prepare students to lead and manage effectively in this diverse and complex region.
This course covers in detail the techniques and procedures involved in successfully carrying out export and import transactions. Topics include the language of international trade, INCO terms, payment terms, trade barriers, export licensing, pricing, order handling, insurance, international collections, and international transportation. Documentation requirements of export and import operations are examined in detail. Import and customs clearance procedures are studied along with their relation to foreign product sourcing and international purchasing.
This course will focus on busines opportunities and operational challenges facing organizations doing business in the United Arab Emirates (UAE). Of particular concern will be the sustainability of the growth and progress see in Dubai over the last 20 years and the problems associated with managing a very diverse set of employees. Program content will focus on applied knowledge that will add to a student'd abilities to manage organization in a region which has experienced dynamic growth as well as the impact of the current financial crisis.