FT MBA Traditional

  • The course will provide an assessment of current trends and foci in U.S. foreign economic policy, with a special focus on the recent global economic downturn and the impact of war on U.S. foreign policy. Washington policy makers, international business executives, think tank scholars, media representatives, and academicians will provide a series of presentations on important elements of international business processes and environments and how they interrelate with U.S. foreign policy.

  • This course examines the role that business intelligence; the systematic collection, synthesis, and analysis of information on the external operating environment should play in strengthening corporate strategies and decision-making. Through lectures and client-sponsored competitive assessment projects, the course has two goals: to help students understand this management tool and to train them to be able to utilize it for competitive advantage. This course also addresses the related issues of corporate/industrial espionage and information security.

  • The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.

  • The primary objective of this course is to expand the students? understanding of the process of managing the customer interface. After completion of this course the student should have a basic understanding of sales management, including cross-cultural dimensions of sales force recruitment, selection, training, evaluation and compensation; sales territory design; and the interface between marketing and sales. Students learn from discussions centered on cases, assigned readings; lectures; and interaction with guest speakers as well as an applied project.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • The effective management of channel relationships
    is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
    negotiating with channel members, and (4)technologies that enable the channel system.

  • Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.

  • This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.

  • Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.

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