The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
FT MBA Accelerated
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The increasing availability of detailed customer
information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. This course focuses on using computerized techniques to
acquire new customers, enhance the profitability of existing customers, and retain profitable customers. -
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This program explores the brand management function as presented by top marketing executives from a variety of global companies across a wide range of industries. The course is designed to explore and communicate the role of marketing in general, and that of the brand manager (or managers with brand-related responsibilities), in the context of each company?s business strategy, with a specific focus on marketing and brand strategy development, brand plan development and execution, and program evaluation.
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This course provides an understanding of the
unique aspects of the strategic marketing of services at a global
level. Key topics are: the growing role of services in the global economy and the differences between the strategic marketing of products and services. -
This course focuses on issues that define the scope of the firm and its competitive environment. Organization scope is impacted by a variety of factors such as ownership structure, country context, and firm-specific resource endowments. Consequently, this course will explore these influences within a multi-disciplinary perspective, drawing on research and practice from areas such as finance, industrial organization economics, organization behavior and organization theory.
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This course focuses on project planning, monitoring
and control for the management of complex projects in a global context. Use of project management software will be integrated throughout the course. Discussions will include cases and experiences from past projects. -
This course is designed to strengthen the linguistic
skills of the non-native speaker of English. It focuses on both speaking and writing. Grammar, pronunciation, and presentation
are emphasized in the oral exercises, while grammar,
style, and organization are emphasized in the written. The course requires regular homework assignments, which are introduced and reinforced in the classes. -
The course equips students with a standard set of career management skills that can be used in any future career search process including: using self assessment and market research tools to identify your goal(s), developing an effective resume and cover letter, professional networking and interviewing skills, and job search ethics and etiquette. The course emphasizes a proactive job search process and teaches students how to leverage skills for future career moves.
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The unique career opportunities that T-birds seek are not always available through traditional job search channels. This lab is designed to help students become more competent, proactive, and successful in this challenging job search process and is targeted toward students desirous of a more focused personal effort against their career goals. This hands-on lab builds on the CMC Seminar and relies on individual and team goal setting to help students progress through the process.
