Global managers must be concerned with the
risks to their businesses posed by political, social, and financial
forces at work internationally and in specific regions and
countries. This course is centered around state-of-the-art
assessment models used by businesses and foreign investors.
Issues include methods of measuring and forecasting risk;
and methods of mitigating risk such as political risk insurance.
FT MBA Accelerated
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The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.
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The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.
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This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.
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Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.
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This course focuses on consumer behavior from a
cross-cultural perspective. Topics include the cognitive processes underlying consumer choice (needs, perceptions and attitudes);
descriptive consumer characteristics (demographics, psychographics,
VALS); and environmental influences on behavior
(culture, family, situation). Emphasis is placed on the implications
of consumer behavior for global marketing strategy. Class assignments emphasize the application of these concepts to real marketing problems. -
This course focuses on entrepreneurship and new venture creation in transition economies. It will focus on doing business and business opportunities in Hungary and Slovenia exemplifying doing business in transition economies. Students will have seminars from faculty members at the Budapest University of Economics and the University of Ljubljana, executives and managers of business organizations from various industrial sections, government officials of the two countries, and capital providers in each country. Company visits and cultural activities will also occur.
