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The Thunderbird Emerging Markets Laboratory places student consulting teams with client projects all over the world. |
Current Projects
Anyue Lemon, China 2 - May 2012
The county of Anyue in Sichuan province produces approximately 80% of China's total lemon output. However, challenges remain in the standardization of production methods, product development, and quality control that have prevented Anyue from seizing on this global branding opportunity. In this second stage, we will perform market and consumer analysis to aid the Anyue Lemon Bureau in their marketing venture. The scope of this project will involve sourcing international clients and assessing opportunities for processed lemon products in the domestic market.
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International Center for Research on Women, India - May 2012
The Thunderbird consulting team will be working with VNN PLUS, a Vietnamese joint-stock company, who was once a pioneer in the internet and mobile content delivery industry. With the government opening the market to outside competition, VNN PLUS has seen its dominance erode. Both its B2C and B2B businesses are losing revenue and this once progressive and innovative company is now doing all it can to simply maintain.
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Liberia - May 2012
Given the sensitive nature of our project and agreements with our client systems, our blog posts will be slightly unconventional for the TEM Lab program. Throughout the course of our work here in Liberia we will be highlighting experiences and relationships we believe will offer the Thunderbird Community and those following this blog, insight into the opportunities and challenges that a resurgent Libera offers.
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2012 Projects
Anyue Lemon, China - March 2012
The purpose of this first project was to assist the Anyue lemon industry to analyze and benchmark their industry with competitor countries. This included developing recommendations for local government actions and programs that will enable companies to improve production and exporting capabilities, and allow them to take advantage of growing demand in international markets..
International Center for Research on Women, India - March 2012
Prevention of Gender-Based Violence Among Adolescent Girls: Harnessing collective action to address gender-based violence and promote social and economic development in a low-income community of Mumbai, India. Based in Mumbai, India, this TEM Lab team worked with the International Center for Research on Women (ICRW), as well as other strategic partners focusing on gender issues in the city's M-Ward.
Acurio Restaurantes & ANPE, Peru - January 2012
TEM Lab partnered with Acurio Restaurantes and ANPE (La Asociación Nacional de Productores Ecológicos del Perú) to develop marketing strategies for the farmers of ANPE so that they can improve their sales, develop direct client relationships with restaurants, and create a market for specialty native produce. ANPE is an organization of over 12,000 producers from 22 regions of Peru that decided to unite efforts and initiatives around the national development of agroecology.
Hovde Foundation, Mexico City - January 2012
The Hovde Foundation is a Washington, D.C. based NGO whose mission is to help abused and neglected children around the world by providing them with consistent shelter, food, and general necessities usually provided by family members. The Thunderbird team focused on identifying potential businesses that the Hovde Foundation could start, or buy, and operate as a social enterprise with the profits being used to support the operations of the Hovde House in Mexico City.
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