Fields:
General management, organizational behavior

Author(s):
Gail Petersen

Abstract:
A U.S. manager in a multinational consumer products company has been assigned to lead a product launch in Argentina with an international team. This case highlights how issues around cultures, virtual teams, and matrixed organizations intersect and challenge managers to use all their leadership skills..

Teaching:
To stimulate discussion leading towards better understanding of the requirements of effective international team collaboration.

Industry:
Household

Setting:
US

Length:
3 pages

Source:
General experience