Marketing for today's global economy
International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between.
The two-trimester program features core curriculum in global marketing with hands-on experiential learning opportunities delivered through applied learning projects led by Thunderbird faculty that engage you in real-world business and consulting scenarios. The program's entire second trimester is dedicated to global marketing electives specific to the “career path” of your choosing:
- Brand Management
- Business Development & Sales
- Marketing Research & Analytics
Your studies begin with Foundations Week, an interactive and engaging course covering key aspects of leadership, team-building, motivation, ethics, cross-cultural communication, self-assessment, professional development and career management strategies. You will also have the opportunity to participate in Global Professional Development Seminars presented by our Career Management Center – completing coursework in topics such as business presentations, public speaking, cross-cultural teambuilding and networking, business report writing and business etiquette in global settings.
For specific information about program curriculum, contact our Global Admissions Team at firstname.lastname@example.org or call +1 602 978-7100 or 800 457-6966 (US toll-free).
Depending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more.
Depending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program.