Curriculum

Marketing for today's global economy

International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between.

The two-trimester program features core curriculum in global marketing with hands-on experiential learning opportunities delivered through applied learning projects led by Thunderbird faculty that engage you in real-world business and consulting scenarios. Additionally, the program's entire second trimester is dedicated to global marketing electives specific to the career path of your choosing.

Applied learning project courses

In the MS in Global Marketing program, you’ll tackle real-world business problems through participation in applied learning projects led by Thunderbird faculty. These hands-on experiences let you apply the skills you’ve learned in both client-facing projects with Thunderbird’s corporate partners and in simulations which deliver rapid feedback. Sample applied learning project courses include:

  • Analysis for Strategic Marketing
  • Global Brand Management
  • Business Intelligence

Sample career-path electives

Career path: Brand Management
  • Global Brand Management

  • Global Pricing

  • Global Marketing Communications 

Career path: Business Development and Sales
  • Global B2B Marketing

  • Digital Marketing and Social Media 

  • New Product Development

Career path: Marketing Research and Analytics
  • Analysis for Strategic Marketing

  • Business Intelligence

  • Business Informatics

Your studies begin with Foundations Week, an interactive and engaging course covering key aspects of leadership, team-building, motivation, ethics, cross-cultural communication, self-assessment, professional development and career management strategies. You will also have the opportunity to participate in Global Professional Development Seminars presented by our Career Management Center – completing coursework in topics such as business presentations, public speaking, cross-cultural teambuilding and networking, business report writing and business etiquette in global settings.  

For specific information about program curriculum, contact our Global Admissions Team at admissions@thunderbird.edu or call +1 602 978-7100 or 800 457-6966 (US toll-free).


Economics bootcamps

Depending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more.

English proficiency

Depending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program.