MS in Global Marketing

Master of Science in Global Marketing

We’re currently reviewing our portfolio of programs. Please reach out to the Admissions team for more information about Fall 2015 degree program offerings.
In today’s global society virtually every business operates across borders, so marketing efforts must be customized to appeal to the unique cultural preferences and sensitivities of the broad international community. Thunderbird’s Master of Science in Global Marketing provides a concentrated specialization in global marketing - including an final trimester of electives based on your intended career path - preparing you for global brand management, new market entry planning, strategic messaging and positioning
in the global marketplace. 

Merging in-depth global marketing curriculum with cross-cultural communications and regional studies, Thunderbird’s Master of Science in Global Marketing gives you the skills, insight and training to navigate complex global marketing issues. With this specialized degree, you will be able to apply both marketing science and cross-cultural insights to any marketing campaign, anywhere.

Learn about program tuition and financing options available to you.

Program at a glance
Student stats
Credit hours


Average age


Program duration

9 months

Male/female ratio
57% male / 43% female
Program format
Campus-based, full-time program with intakes in the fall
Average # of countries represented


Undergraduate degree requirements
Undergraduate degree in business (major or minor), economics, mathematics, engineering or science.
Work experience required
2 years of work experience may be substituted if your undergraduate degree is not in one of the disciplines specified above.
Master’s to MBA option
After graduation, eligible individuals can apply to an accelerated track of Thunderbird’s MBA program and complete the degree in just two trimesters.
Degree earned
Master of Science in Global Marketing