Master of Science in Global Marketing
In today’s global society – where virtually every business operates across borders – marketing efforts must be customized at every step to appeal to the unique cultural preferences and sensitivities of the broad international community. Thunderbird’s Master of Science in Global Marketing provides a concentrated specialization in global marketing, preparing students for global brand management, new market entry planning, strategic messaging and positioning of new products in the modern global marketplace.
Merging in-depth global marketing curriculum with cross-cultural communications, regional business environment and language courses, Thunderbird’s Master of Science in Global Marketing gives you the skills, insight and training to navigate complex global marketing issues. With this specialized degree, you will be able to apply both marketing science and cross-cultural insights to any marketing campaign, anywhere.
Program at a glance
|
Student stats
|
 |
Credit hours |
45
|
|
 |
Average age |
24
|
|
 |
Program duration
Depending on internship |
15-18 months
|
|
 |
Male/female ratio
57% male / 43% female |
|
|
 |
Program format
Campus-based, full-time program with intakes in the fall |
|
|
 |
Average # of countries represented |
23
|
|
 |
Undergraduate degree requirements
Undergraduate degree in business (major or minor), economics, mathematics, engineering or science. |
|
|
|
|
Second-language proficiency
Not required for admission, but required before graduation. If you enter the program without a second language, you will take language courses as part of your degree. |
|
|
|
 |
Work experience required
2 years of work experience may be substituted if your undergraduate degree is not in one of the disciplines specified above. |
|
|
|
|
Degree earned
Master of Science in Global Marketing |
|
|
|
Master’s to MBA option
After graduation, eligible individuals can apply to an accelerated track of Thunderbird’s MBA program and complete the degree in just two trimesters. |
|
|
|
Learn about program tuition and financing options available to you.
