Marketing for today's global economy
International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between. The program features core curriculum in global marketing, including general management and global affairs, with a breadth of additional global marketing electives for specialization.
Depending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more.
Depending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program.
Sample course descriptions
Note: Not all courses shown here are taught at all times. This listing represents a sample of the courses available at Thunderbird, but is not meant to be all-inclusive. Please speak with an admissions representative to discuss the specific classes being offered in the next term.
Course Number: TU-1000Credit Hours: 0.00
The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.
Course Number: GF-5724Credit Hours: 3.00
The course will provide an assessment of current trends and foci in U.S. foreign economic policy, with a special focus on the recent global economic downturn and the impact of war on U.S. foreign policy. Washington policy makers, international business executives, think tank scholars, media representatives, and academicians will provide a series of presentations on important elements of international business processes and environments and how they interrelate with U.S. foreign policy.
Course Number: GF-5421Credit Hours: 3.00
This course is for entrepreneurs and venture financiers who desire to learn how non-public firms are valued. The course consists of lectures, in-class presentations by guest experts, in-class presentations by students, written examinations, team projects, and various assigned readings. Lectures will cover a review of financial theory and analytical techniques as they relate to valuation, a review of the various types of valuations mandated by law, and circumstance and the identification of the appropriate valuation techniques to apply in each circumstance.
Course Number: GF-4608Credit Hours: 3.00
The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.
Course Number: GF-4522Credit Hours: 3.00