Marketing for today's global economy
International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between. The program features core curriculum in global marketing, including general management and global affairs, with a breadth of additional global marketing electives for specialization.
Economics bootcampsDepending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more. |
English proficiencyDepending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program. |
Sample course descriptions
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Course Number: GF-4623Credit Hours: 3.00
This course follows the evolution of the European business environment created by the enlargement of the European Union. It focuses on how businesses are managing their operations in the enlarging European Single Market, a Market which will expand again with the access ion of Bulgaria and Romania to the European Union in 2007. The course addresses the challenges and opportunities facing companies in the dynamic environment of the ?new? evolving European Union.
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Course Number: GF-4390Credit Hours: 1.50
This course focuses on project planning, monitoring
and control for the management of complex projects in a global context. Use of project management software will be integrated throughout the course. Discussions will include cases and experiences from past projects. -
Course Number: GF-5424Credit Hours: 3.00
This course will explore and analyze family business continuity challenges and best management, family and governance practices for the effective leadership of family-owned businesses. Since the focus is on pragmatic, action-oriented, management, governance and family/business leadership skills, the course will be taught primarily through live and written cases, discussions, lectures and a study/consultation experience with a family business.
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Course Number: GF-5414Credit Hours: 1.50
This course covers concepts and skills essential to managing work relationships in organizations of increasing cross-cultural complexity. Relationships examined include those with your direct reports, your boss, and your peers. Concepts and skills associated with self-management, interpersonal, one-on-one management and group/team management are covered and practiced. The course will use discussion, self-reflection, experiential exercises and lecture to help build hands-on self-awareness and relationship management competencies.
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Course Number: MKT-4001Credit Hours: 1.50
This course focuses on developing competitive advantage by creating customer value. An understanding of customer relationships and their strategic implications is developed within the context of competitor and value-chain relationships. Emphasis is placed on developing an understanding of the analytical and managerial decision tools for creating competitive advantage, and on understanding the similarities and the differences in domestic and global marketing.
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Course Number: GF-4509Credit Hours: 3.00
Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.
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Course Number: GF-4424Credit Hours: 3.00
This course will focus on microfinance and its potential as a tool for economic development within the political, business and cultural context of Northern India. Students will learn from practitioners across the entire breadth of the industry including financing banks, MFI head-offices, field-offices and loan group meetings.
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Course Number: MKT-4002Credit Hours: 1.50
This course focuses on marketing planning and implementation. It develops a practical knowledge of the marketing management system and its key components, including marketing planning, control and coordination, integrated marketing communications, product development, pricing and distribution channels. Emphasis is placed on developing skills for entering new markets and sustaining or growing current markets.
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Course Number: PO-4100Credit Hours: 3.00
This course familiarizes the students with the current peculiarities of the Brazilian Market, in terms of taxes, banking operations, imports & exports, interest rates in order to prepare future international managers to do business in/with Brazil.
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Course Number: PO-4050Credit Hours: 3.00
This course is designed for native speakers of Spanish or for those who can master the language in an intermediate to high level. At the end of the course, students will have acquired conversational & colloquial skills of the language, as well as cultural and economic concepts of the countries where Portuguese is spoken, with emphasis on Brazil, which is one of the most important markets in today's economy.
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Course Number: PO-4015Credit Hours: 3.00
This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.
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Course Number: PO-4021Credit Hours: 3.00
This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
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Course Number: XM-1004Credit Hours: 0.00
The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.
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Course Number: XM-1003Credit Hours: 0.00
The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.
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Course Number: ST-5492Credit Hours: 1.50
The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.
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Course Number: PD-1006Credit Hours: 0.00
In this workshop, students will develop public speaking strategies that take into account the audience, purpose and channels of communication. Students will be able to effectively deliver a variety of presentations: informational, impromptu, and persuasive. Students will be able to incorporate a variety of techniques for improving different aspects of their presentation skills: non-verbal communication, connecting with their audience, facilitating Q/A, developing and using visuals effectively (including PowerPoint) etc.
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Course Number: QUA-4000Credit Hours: 1.50
This course introduces basic statistical concepts and their application in the business world. The course starts with the use of descriptive statistics to summarize data. Next, the basic concepts of probability are examined. The course then moves on to consider sampling and statistical inference. The final topic is an introduction to the use of simple linear regression analysis to model relationships between variables. The course material is approached from an applied perspective, with extensive use of business examples to illustrate the concepts.
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Course Number: GM-4670Credit Hours: 3.00
The Regional Business Environment courses deal with the political and social context in which business activities take place. This includes consideration of eight factors that shape or reflect the operational realities of management and business, including: Patterns of historical development cover political, social and economic events and structures. Geographic environment involves human and economic geography, covering population and natural resource distributions, regional financial and trade centers, and transportation systems.
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Course Number: GM-4660Credit Hours: 3.00
The Regional Business Environment courses deal with the political and social context in which business activities take place. This includes consideration of eight factors that shape or reflect the operational realities of management and business, including: Patterns of historical development cover political, social and economic events and structures. Geographic environment involves human and economic geography, covering population and natural resource distributions, regional financial and trade centers, and transportation systems.
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Course Number: GM-4650Credit Hours: 3.00
The Regional Business Environment courses deal with the political and social context in which business activities take place. This includes consideration of eight factors that shape or reflect the operational realities of management and business, including: Patterns of historical development cover political, social and economic events and structures. Geographic environment involves human and economic geography, covering population and natural resource distributions, regional financial and trade centers, and transportation systems.

