Marketing for today's global economy
International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between. The program features core curriculum in global marketing, including general management and global affairs, with a breadth of additional global marketing electives for specialization.
Economics bootcampsDepending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more. |
English proficiencyDepending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program. |
Sample course descriptions
Note: Not all courses shown here are taught at all times. This listing represents a sample of the courses available at Thunderbird, but is not meant to be all-inclusive. Please speak with an admissions representative to discuss the specific classes being offered in the next term.
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Course Number: IF-5901Credit Hours: 1.50
The 1.5 credit Internship is typically academic in focus. The 1.5 credit Internship requires the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the Internship. The student must discuss the academic paper (minimum 7-10 pages) periodically with the Faculty Advisor (minimum of 2 sessions during the trimester), regarding the progress of the work.
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Course Number: IF-5902Credit Hours: 3.00
This Internship is structured as an independent study Internship and requires a close working relationship with the Faculty Advisor. The 3.0 credit Internship paper (minimum 15 ? 20 pages) includes a detailed assessment plan and conference with the Faculty Advisor (minimum 3 sessions per trimester). It should be organized as a field studies paper or a consulting paper.
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Course Number: GM-4100Credit Hours: 1.50
This course introduces accrual accounting concepts including revenue recognition, matching, and asset and liability valuation. Topics covered include the recognition and measurement of accounting events, the preparation and analysis of financial statements (balance sheet, income statement and statement of cash flows), the use of international financial statements and as introduction to intercorporate investments.
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Course Number: GE-4100Credit Hours: 3.00
This course emphasizes the use of the target language in context, especially the lexicon of business. Readings from newspapers, journals, and books (although to a restricted degree in non-Latin alphabet languages) familiarize future international managers with issues in the areas of the world where the target language is spoken. Activities include small group discussions, oral and written projects, and grammar review.
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Course Number: GE-4026Credit Hours: 3.00
In Fundamentals II major emphasis continues to be on the development of speaking and listening proficiency, but increased attention is also given to reading and writing. Authentic materials in the target language reflect situations relevant to the international manager, except for non-Latin
based languages or Asian languages. -
Course Number: GE-4015Credit Hours: 3.00
This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.
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Course Number: GE-4020Credit Hours: 3.00
This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
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Course Number: GF-4726Credit Hours: 3.00
This Winterim will take participants to Hamburg, Berlin, Kassel, and Freiburg, where the program will explore high-tech in the green energy sector. Germany has been at the leading edge of the green energy movement for many decades and is often depicted as the ?Silicon-Valley? of the industry. Program content will focus on applied knowledge, such as the development and application of renewable energy technology, managing innovation, and dissemination. The course content and visits will have an integration of culture and global management issues in a highly participatory fashion.
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Course Number: GF-5302Credit Hours: 1.50
This course offers a strategic approach to competitive global supply chains and networks. It covers supply chain management and strategic sourcing/supply. Chains are analyzed using five sub-architectures: physical, financial, information, relational, and innovational for their fit with the firm competitive business models. Tools will be presented for successful diagnoses, implementation and management. Viewpoints are used to help the student identify the changes in markets and competition and what they mean for leading design and application of supply chain alternatives.
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Course Number: GF-4512Credit Hours: 3.00
The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
Course Number: GF-4511Credit Hours: 3.00
The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods
and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1)
alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system. -
Course Number: GF-5671Credit Hours: 3.00
This seminar will provide participants a richer understanding and appreciation of the Jordanian business environment in the contexts of the Middle Eastern region and the role of developing nations in the international economy. It will also imbue seminar participants, who are future international business managers, with the consciousness of considering Jordan and other Middle Eastern countries for business and investment opportunities.
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Course Number: GF-5542Credit Hours: 3.00
This course focuses on the strategic and tactical development of business plans for marketers whose customers include other businesses, the government, and institutions, as opposed to consumers. The course places emphasis on (a) business market processes, strategies and their tactical execution, (b) management of B2B relationships and account management strategies, (c) leveraging of Web 2.0 tools in market strategies and tactics(d) all taking into consideration the implications and opportunities of globalization.
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Course Number: GF-5422Credit Hours: 3.00
The guiding framework for a global enterprise and an essential tool for the global entrepreneur is a well-developed, comprehensive business plan. The process of creating a business plan provides an in-depth view of the complex inter-dependency of the functional elements of a viable organization: marketing, finance, management & leadership and systems & operations.
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Course Number: GF-5701Credit Hours: 3.00
This course focuses on the economic growth and market opportunities in high-performance economies such as Brazil, China, India, Mexico, and other economies in Asia, Latin America, and Europe. Sources of rapid growth are analyzed including market liberalization, investment incentives, export promotion, infrastructural investments, and technology development. Rose of business, government, and global markets are examined.
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Course Number: ECN-4000Credit Hours: 1.50
This course investigates, from the business manager?s perspective, the determination of exchange rates, the nature of foreign exchange markets and hedging instruments; international financial markets and the transmission of funds between countries; alternative international monetary arrangements and institutions; balance of payments analysis; the respective economic consequence in response to monetary, fiscal and exchange rate policy changes. The course also analyzes conditions for successful growth and the causes and risks of economic crisis.
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Course Number: ST-5461Credit Hours: 1.50
This course focuses on the business and management issues of the global energy industry?specifically, the non-petroleum sources of energy. Course content will therefore include the business, strategy, and management of non-petrochemical sources such as nuclear, coal, hydro, wind, tidal, geothermal, and other evolving technologies and innovations. This would include energy for both transportation and power, the traditional distinction in energy use.
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Course Number: GF-5622Credit Hours: 3.00
Switzerland is one of the world?s most important centers of international cooperation and Geneva is home to a large number of global intergovernmental and nongovernmental organizations. This course provides students an opportunity to experience the work of many international organizations, both public and private, and aims to provide practical knowledge of these organizations as well as a greater appreciation of the challenges they face in today?s global community.
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Course Number: GF-4508Credit Hours: 1.50
This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.
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Course Number: GF-4531Credit Hours: 1.50
This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results.

