Marketing for today's global economy
International marketing is a challenging field where linguistic and cultural nuances make all the difference. A Master of Science in Global Marketing from Thunderbird will enhance your reputation and hiring potential in this competitive field. You'll learn from world-class business and marketing authorities through real-world case studies focused on multinational corporations across the world, from Canada to Thailand and everywhere in between. The program features core curriculum in global marketing, including general management and global affairs, with a breadth of additional global marketing electives for specialization.
Economics bootcampsDepending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more. |
English proficiencyDepending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program. |
Sample course descriptions
Note: Not all courses shown here are taught at all times. This listing represents a sample of the courses available at Thunderbird, but is not meant to be all-inclusive. Please speak with an admissions representative to discuss the specific classes being offered in the next term.
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Course Number: GM-1100Credit Hours: 0.00
All entering students begin their degree program with this mandatory, one-week course. Foundations Week introduces tools and insights necessary for success and career effectiveness on a global scale. The course presents key aspects of leadership, team building, motivation, ethics, and cross-cultural communication. It also offers self-assessment tools and opportunities to explore career management and job search strategies. Presentation and computer skills are also a part of Foundations Week.
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Course Number: ACT-4000Credit Hours: 1.50
This course introduces accrual accounting concepts including revenue recognition, matching, and asset and liability valuation. Topics covered include the recognition and measurement of accounting events, the preparation and analysis of financial statements (balance sheet, income statement and statement of cash flows), the use of international financial statements and an introduction to inter-corporate investments.
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Course Number: ACT-4002Credit Hours: 1.50
This course covers the development and use of managerial accounting information, including both financial and non-financial performance measures, in making long- and short-run decisions. Topics include cost-profit-volume analysis, cost behavior, relevant costs, job-order and processes costing, activity-based cost management and the analysis of customer profitability.
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Course Number: ST-4804Credit Hours: 1.50
This course focuses on the communication process between the West and the Arab-Islamic world. It analyzes the communication and information patterns in the Arab-Islamic culture. This analysis is necessary for achieving successful intercultural dialogue between the West and the Arab-Islamic world, and for ensuring success in business and politics in the Arab and Islamic countries. The course examines and deconstructs the word-based fundamentals of the Arab-Islamic culture in order to reveal the essence of the Arab-Islamic communication and information mechanisms.
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Course Number: AR-4015Credit Hours: 3.00
This is an introductory course for beginning language learners. No prior knowledge is required. Students study language fundamentals such as pronunciations, vocabulary and grammar. The emphases are: a) establishing a solid foundation in pronunciations; b) building up vocabulary and sentence patterns in communicative contexts; c) introducing writing systems and preparing students to read characters. In addition, cultural and social information that go along with language use are also included in the teaching.
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Course Number: AR-4020Credit Hours: 3.00
This course is a continuation of Fundamentals I. It aims to help students further develop communicative skills in listening and speaking, with an additional emphasis on reading texts. The emphases of this course are: a) building up more vocabulary and grammatical structures for communications purposes, b) integrating the linguistic and cultural knowledge acquired in Fundamentals I with the new knowledge, c) introducing business content and terminology in instructions and activities.
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Course Number: GF-4607Credit Hours: 3.00
This course will take participants to Beijing, Shanghai, Guangdong and Hong Kong, where the program will explore how to do business in one of the world?s most dynamic economies. Program content will focus on applied knowledge that will help prepare students to lead and manage effectively in the complex Chinese market. Learning will be primarily through site visits, a group exercise, and integrative lecture/discussions.
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Course Number: GF-4706Credit Hours: 3.00
This course will take participants to Shanghai, Suzhou, Ho Chi Minh City, Kuala Lumpur and Bangalore, where the program will explore the high-tech business environment and how to do business in one of the world?s most dynamic regions. Program content will focus on applied knowledge, such as intellectual property protection or managing high tech talent that will help prepare students to lead and manage effectively in this diverse and complex region.
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Course Number: GF-4601Credit Hours: 3.00
This course examines select cases of managerial challenges in the Asia/Pacific region. Each case will combine a specific national/territorial setting with a specific management topic: staffing, incorporation, ethics, joint venture management, technology transfer, distribution analysis, and other related topics. Additionally, emerging thematic issues will be explored, such as the new political economy of Northeast Asia (Siberia, Manchuria, Korea), post-industrial globalism in Japan, the Indian investment environment change, and Vietnam?s economic reform.
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Course Number: GF-4609Credit Hours: 3.00
The course will provide an intense focused experience in Japan for all levels of previous exposure to the country. The course is intended to provide a re-introduction to Japanese business culture and current globalization trends in the Japanese market. The program will include guest speakers, corporate presentations, on-site visitation and information discussions with local businesses and members of the community.
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Course Number: GF-4672Credit Hours: 3.00
This course will focus on busines opportunities and operational challenges facing organizations doing business in the United Arab Emirates (UAE). Of particular concern will be the sustainability of the growth and progress see in Dubai over the last 20 years and the problems associated with managing a very diverse set of employees. Program content will focus on applied knowledge that will add to a student'd abilities to manage organization in a region which has experienced dynamic growth as well as the impact of the current financial crisis.
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Course Number: GF-4655Credit Hours: 3.00
This course will enhance students? understanding of business development in East Africa?s largest country, Tanzania. Thunderbird students continue to show interest in human and economic development, the growth potential of emerging societies, the African region in general, and how all of these are related to business. Course learning will include social entrepreneurship, development, cross-cultural studies, and an increased global mindset. The program will enhance students?
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Course Number: XM-1001Credit Hours: 0.00
The goal of this seminar is to challenge future global leaders, whether headed to business, government or the social sector, to reflect critically about their role in creating a more just, inclusive and sustainable world economy. The seminar will encourage participants to question their fundamental assumptions about the human condition, their personal values, and their understanding of leadership.
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Course Number: GF-4671Credit Hours: 3.00
This course is about the business environment of Kenya and is designed to educate students about the challenges and opportunities therein for businesses, non-governmental organizations, civil society organizations, managers, and policy makers. Inter-alia, students will learn the importance of the Kenyan polity, society, economy and business environment in the East African region.
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Course Number: PD-1001Credit Hours: 0.00
In this workshop, students will develop public speaking strategies that take into account the audience, purpose and channels of communication. Students will be able to effectively deliver a variety of presentations: informational, impromptu, and persuasive. Students will be able to incorporate a variety of techniques for improving different aspects of their presentation skills: non-verbal communication, connecting with their audience, facilitating Q/A, developing and using visuals effectively (including PowerPoint) etc.
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Course Number: PD-1000Credit Hours: 0.00
In this workshop, students will develop writing strategies that take into account the audience, purpose and channels of communication. By assessing their own writing skills and writing processes, they will identify and employ strategies to make them more effective and efficient writers, resulting in writing that is clear, concise, logical and compelling, and professional.
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Course Number: CS-1003Credit Hours: 0.00
The unique career opportunities that T-birds seek are not always available through traditional job search channels. This lab is designed to help students become more competent, proactive, and successful in this challenging job search process and is targeted toward students desirous of a more focused personal effort against their career goals. This hands-on lab builds on the CMC Seminar and relies on individual and team goal setting to help students progress through the process.
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Course Number: CS-1000Credit Hours: 0.00
The course equips students with a standard set of career management skills that can be used in any future career search process including: using self assessment and market research tools to identify your goal(s), developing an effective resume and cover letter, professional networking and interviewing skills, and job search ethics and etiquette. The course emphasizes a proactive job search process and teaches students how to leverage skills for future career moves.
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Course Number: GF-4221Credit Hours: 3.00
The CFA program has become the gold standard in the investment profession. The objective of this course is to prepare students who will be taking the CFA Level 1 exam. It will include a review of the key topics, and lots of opportunities to practice (mock questions and a six-hour mock exam.
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Course Number: GF-4670Credit Hours: 3.00
This course will focus on business opportunities and operational challenges facing organizations doing business in the United Arab Emirates (UAE). Of particular concern will be the sustainability of the growth and progress seen in Dubai over the last 20 years and the problems associated with managing a very diverse set of employees. Program content will focus on applied knowledge that will add to the student?s ability to manage organizations in a region which ahs experienced dynamic growth as well as the impact of the current financial crisis.

