Curriculum

The guiding framework for a global enterprise and an essential tool for the global entrepreneur is a well-developed, comprehensive business plan. The process of creating a business plan provides an in-depth view of the complex inter-dependency of the functional elements of a viable organization: marketing, finance, management & leadership and systems & operations.

This course investigates, from the business manager?s perspective, the determination of exchange rates, the nature of foreign exchange markets and hedging instruments; international financial markets and the transmission of funds between countries; alternative international monetary arrangements and institutions; balance of payments analysis; the respective economic consequence in response to monetary, fiscal and exchange rate policy changes. The course also analyzes conditions for successful growth and the causes and risks of economic crisis.

This course focuses on the many aspects of creating and growing a global venture. The concepts of going to market, competitive sustainability and building a company to last are discussed along with the aspects and characteristics of global entrepreneurs and the global entrepreneurship process. The concepts of creativity, innovation and opportunity analysis are discussed both an individual and corporate setting as are global ethics, corporate governance, social enterprise and intrapreneurship (corporate venturing).

Financial markets provide the structure for the flows of funds between savers and borrowers to facilitate the investment by corporations, governments and individuals. Significant changes have occurred as a result of advances in technology and communication and because of the growing importance of emerging markets in the world economy. There are two broad financial markets that will be studied: the public and the private markets.

This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.

Globalization is becoming a key factor in the competitive advantage of companies today. Therefore, understanding culture, cross cultural differences and similarities, the characteristics of the global work context, and working in multicultural teams across boarders using technology, are necessary for becoming successful leaders in global organizations. An important aspect of this course is the opportunity to work on a team project as a member of a virtual, multi-cultural team, consisting of four members from MBA classes in four different cultures.

The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.

This course examines how an organization can
identify, develop and manage products for global markets.
Issues include the product development cycle, the innovation
charter, and the management of barriers to product development.

The learning program of this internship is largely supported by the sponsoring organization with some faculty involvement. Since academic credit is granted, it is required for the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the internship. The student must discuss with the Faculty Advisor, regarding the academic paper (minimum 4-5 pages of a special internship topic) and the progress of the work during the internship (at least one session during the trimester).