Prepare to lead in today's global economy
Thunderbird's Master of Science in Global Management curriculum is designed to give you a deep understanding of fundamental global business principles, along with an understanding of how cultural relations affect business interactions. We combine classroom instruction in global business with cross-cultural interactions for a truly immersive education. The program curriculum features a broad-stroke education with global business courses in all management disciplines, as well as a winterim/summerim study-abroad opportunity.
Depending on your undergraduate background, you may be required to take an online economics bootcamp prior to beginning the program. Read more.
Depending on your TOEFL, IELTS or PTE score (if applicable), you may be required to take “Business English Communications” course(s) prior to beginning the program.
Sample course descriptions
Note: Not all courses shown here are taught at all times. This listing represents a sample of the courses available at Thunderbird, but is not meant to be all-inclusive. Please speak with an admissions representative to discuss the specific classes being offered in the next term.
Course Number: GF-5542Credit Hours: 3.00
This course focuses on the strategic and tactical development of business plans for marketers whose customers include other businesses, the government, and institutions, as opposed to consumers. The course places emphasis on (a) business market processes, strategies and their tactical execution, (b) management of B2B relationships and account management strategies, (c) leveraging of Web 2.0 tools in market strategies and tactics(d) all taking into consideration the implications and opportunities of globalization.
Course Number: GF-5422Credit Hours: 3.00
The guiding framework for a global enterprise and an essential tool for the global entrepreneur is a well-developed, comprehensive business plan. The process of creating a business plan provides an in-depth view of the complex inter-dependency of the functional elements of a viable organization: marketing, finance, management & leadership and systems & operations.
Course Number: GF-5701Credit Hours: 3.00
This course focuses on the economic growth and market opportunities in high-performance economies such as Brazil, China, India, Mexico, and other economies in Asia, Latin America, and Europe. Sources of rapid growth are analyzed including market liberalization, investment incentives, export promotion, infrastructural investments, and technology development. Rose of business, government, and global markets are examined.
Course Number: ECN-4000Credit Hours: 1.50
This course investigates, from the business manager?s perspective, the determination of exchange rates, the nature of foreign exchange markets and hedging instruments; international financial markets and the transmission of funds between countries; alternative international monetary arrangements and institutions; balance of payments analysis; the respective economic consequence in response to monetary, fiscal and exchange rate policy changes. The course also analyzes conditions for successful growth and the causes and risks of economic crisis.
Course Number: ST-5461Credit Hours: 1.50
This course focuses on the business and management issues of the global energy industry?specifically, the non-petroleum sources of energy. Course content will therefore include the business, strategy, and management of non-petrochemical sources such as nuclear, coal, hydro, wind, tidal, geothermal, and other evolving technologies and innovations. This would include energy for both transportation and power, the traditional distinction in energy use.
Course Number: ENT-4000Credit Hours: 3.00
This course focuses on the many aspects of creating and growing a global venture. The concepts of going to market, competitive sustainability and building a company to last are discussed along with the aspects and characteristics of global entrepreneurs and the global entrepreneurship process. The concepts of creativity, innovation and opportunity analysis are discussed both an individual and corporate setting as are global ethics, corporate governance, social enterprise and intrapreneurship (corporate venturing).
Course Number: ENT-4001Credit Hours: 1.50
In global economies, entrepreneurship is the engine of economic growth and prosperity. As emerging global leaders students will need to understand the underlying principles and concepts about entrepreneurship and the entrepreneurial process. This course covers the personal characteristics and qualities of the entrepreneur, innovation, creativity, the business plan, opportunity analysis, and the role of entrepreneurship in developed and developing economies.
Course Number: ST-5277Credit Hours: 1.50
Financial markets provide the structure for the flows of funds between savers and borrowers to facilitate the investment by corporations, governments and individuals. Significant changes have occurred as a result of advances in technology and communication and because of the growing importance of emerging markets in the world economy. There are two broad financial markets that will be studied: the public and the private markets.
Course Number: GF-5622Credit Hours: 3.00
Switzerland is one of the world?s most important centers of international cooperation and Geneva is home to a large number of global intergovernmental and nongovernmental organizations. This course provides students an opportunity to experience the work of many international organizations, both public and private, and aims to provide practical knowledge of these organizations as well as a greater appreciation of the challenges they face in today?s global community.
Course Number: GF-4508Credit Hours: 1.50
This course covers all the managerial aspects of a well integrated marketing communication plan as it impacts brand building. Students will learn how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course as it impacts all the elements of an integrated marketing communication plan, but the course specifically uses advertising as the main vehicle to demonstrate these cultural issues.
Course Number: GF-4531Credit Hours: 1.50
This course focuses on the use of marketing
research techniques for competitive advantage in a global business context. Critical assessment of the need for market information, and of its potential value, is an important part
of this course. Students will develop the necessary skills to implement real-world market research, including research
design, data collection, data analysis and reporting the results.
Course Number: ST-4434Credit Hours: 1.50
Globalization is becoming a key factor in the competitive advantage of companies today. Therefore, understanding culture, cross cultural differences and similarities, the characteristics of the global work context, and working in multicultural teams across boarders using technology, are necessary for becoming successful leaders in global organizations. An important aspect of this course is the opportunity to work on a team project as a member of a virtual, multi-cultural team, consisting of four members from MBA classes in four different cultures.
Course Number: GF-5273Credit Hours: 3.00
This course is concerned with the theory and practice
of optimally combining securities into portfolios (portfolio analysis) and with asset allocation decision making.
Considerable emphasis is placed on computer-based simulation and optimization. Students are required to simulate the optimization of multi-asset portfolio. This course is highly
mathematical and requires excellent computer skills.
Course Number: GF-4524Credit Hours: 1.50
The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability.
Course Number: GF-4507Credit Hours: 3.00
Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.
Course Number: GF-4517Credit Hours: 1.50
This course examines how an organization can
identify, develop and manage products for global markets.
Issues include the product development cycle, the innovation
charter, and the management of barriers to product development.
Course Number: GF-4513Credit Hours: 1.50
The primary objective of this course is to expand the students? understanding of the process of managing the customer interface. After completion of this course the student should have a basic understanding of sales management, including cross-cultural dimensions of sales force recruitment, selection, training, evaluation and compensation; sales territory design; and the interface between marketing and sales. Students learn from discussions centered on cases, assigned readings; lectures; and interaction with guest speakers as well as an applied project.
Course Number: IF-5914Credit Hours: 3.00
The learning program of this internship is largely supported by the sponsoring organization with some faculty involvement. Since academic credit is granted, it is required for the student to coordinate with the Faculty Advisor who facilitates the learning process throughout the internship. The student must discuss with the Faculty Advisor, regarding the academic paper (minimum 4-5 pages of a special internship topic) and the progress of the work during the internship (at least one session during the trimester).
Course Number: IF-5911Credit Hours: 0.00
This Internship is structured as an independent study Internship and requires a close working relationship with the Faculty Advisor. The 3.0 credit Internship paper (minimum 15 ? 20 pages) includes a detailed assessment plan and conference with the Faculty Advisor (minimum 3 sessions per trimester). It should be organized as a field studies paper or a consulting paper.
Course Number: GF-5541Credit Hours: 3.00
This course focuses on the managerial and technological
issues related to the design and implementation of
business-to-business marketing strategies. The course places
emphasis on the management of long-term relationships with
end-users and distributors within a value creation framework.
The creation and maximization of value are central concepts,
both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques