Global Marketing

What…is Global Marketing?
Global Marketing is the application of strategic marketing thought to all aspects of the organization's product or service. If your organization's product or service needs to be strategically positioned, then our strategic marketing services are fundamental to illuminating, formulating and then executing an actionable plan.

Why…is Global Marketing Valuable?
Many companies focus on marketing as an aspect of sales or advertising. The true value of strategic marketing comes from a holistic view of the organization. This includes the ability to map communication touch points, map industry trends and positioning, understand competitors, understand end customer's needs and devise an actionable roadmap for organizational success.

Who…Receives this Value?
Your organization, your customers, your suppliers, and your partners all receive value from the proper application of strategic marketing. By focusing your organization and your team on a concrete plan of action, you are able to drive your organization forward successfully.

Where…can you Apply this Value?
The application of strategic marketing can benefit all aspects of the organization, whether your organization has needs locally, regionally or globally. Our reach extends to over 140 countries around the globe… from Brazil to Russia, from India to China, from Germany to South Africa.

How… is this Value Provided?
Thunderbird Learning Consulting Network (TLCN) has an extended and valuable global network ready to meet your organization's challenges. In additional, TLCN is able to field extensive expertise by leveraging our Faculty Consultants original thought leadership to your organization's unique needs.

Business Cases and Thought Pieces

Sales Strategy as a part of Integrated Marketing Communications

The Promotion Mix is the last of the four golden 'p's of Marketing planning, preceded by Product, Price, and Place. In the last few years the traditional Promotions Mix articulated as Advertising, Personal Selling, Public Relations and Publicity and Sales Promotion or Promo tools has broadened as routes to market and channels to market have evolved and grown. Sales are now recognized as being a part of the Communications mix used in marketing a product...
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Business Case: A Mexican Food Seasonings and Spices Supplier Targets the US Market

The largest supplier of food seasonings and spices in Mexico was recently faced with a decision about whether or not to try to enter the lucrative US market and if so, how. TLCN identified a lucrative avenue through the specialty ethnic grocery retailer segment that represents $266 million in market potential...
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Eight key characteristics of a high growth sales organization

There are tremendous pressures on the modern sales organization. Customers are becoming more powerful, more discerning and more demanding, and growth is an enduring theme in all vendor organizations big and small. The last ten years has witnessed more organizational and structural change in sales organizations than in the previous forty.
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