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Innovation & Entrepreneurship in Healthcare

Discover how innovative thinking and tested, trusted entrepreneurial methods can help you reinvent the world of healthcare.

Innovation & Entrepreneurship in Healthcare

So much of a healthcare organization’s long-term viability and commitment to execute on quality is driven by its ability to foster processes and practices of innovation. Yet, the kind of innovation that drives organizational sustainability in the healthcare industry is much broader than those occasional “Eureka!” moments of invention legends.

To truly succeed in the competitive healthcare market, individual practitioners need to harness their innovative spirit and understand the dynamics of innovation in order to capture and leverage entrepreneurial opportunities. Thunderbird’s Innovation and Entrepreneurship in Healthcare certificate program offers participants the insight, tools and strategies to do exactly that.

Bringing the brightest business minds from Thunderbird School of Global management together with the brightest healthcare minds in the industry, Innovation and Entrepreneurship in Healthcare gives participants an innovation process to follow that fosters broad, profit-driving results for:

  • Developing new healthcare delivery models.
  • Improving patient experience and outcomes.
  • Commercializing medical discoveries.
  • Developing new products and services.
  • Opening new practices or service lines.

Program Date(s)

Date(s): 
To Be Determined

Fee:
$2,750.00 (classroom)
$1,980.00 (web conferencing option, call for details)

Note: Fee includes tuition and instructional materials. Food and refreshments are included for classroom program.

Location:
Thunderbird Campus, Glendale Arizona

Real-World Benefits

The objective of this program is to help you learn to approach challenges and new business ventures in the healthcare industry with an innovative and entrepreneurial spirit. Through this course you will:

  • Learn to tap into innovation processes and strategies for leveraging new opportunities.
  • Discover ways to manage and lead an innovation or entrepreneurial team.
  • Gain familiarity with fundamentals of intellectual property.
  • Apply key marketing principles and communication strategies.
  • Learn about the essentials of financial management, forecasting and modeling.
  • Discover ways to identify funding and financing sources.
  • Learn to effectively develop and pitch your innovation or entrepreneurial plan.

Program Content

This course includes discussions, case studies and exercises in the following areas:

  • Innovation & Creativity: Overview of a Commercialization and Innovation Plan
  • The Entrepreneur's DNA and New Venture Strategy 
  • Healthcare Entrepreneur as Manager and Leader: Team Development 
  • Intellectual Property, Licensing and Legal Matters
  • Marketing Strategies
  • Financial Management, Projections and Modeling
  • The Money Hunt: Sources of New Venture Funding
  • Presentation Planning and Pitch Strategy

Continuing Education Units

The continuing education unit (CEU) is a recognized method of quantifying participation in an organized continuing education experience under qualified instruction. One CEU is equal to 10 contact hours of time spent in such an educational experience.

The main purpose of CEUs is to provide a permanent record of the educational accomplishments of an individual who has completed non-credit educational and career enhancement activities.

Each participant successfully completing the program is eligible to receive 1.5 CEUs.

Faculty & Program Approach 

Thunderbird’s world-class faculty, in partnership with notable guest lecturers from the healthcare industry who are currently practicing innovation and entrepreneurship, promise practical, insightful lessons taught through an action-oriented and experiential learning model.

Participants will walk away with immediately applicable and relevant skills in healthcare innovation and entrepreneurship.

The Innovation and Entrepreneurship in Healthcare program is led by Professor Steven Stralser, Ph.D., who has over 20 years of experience as an entrepreneur and a background in the non-clinical, business issues in medicine.  

Contact Us

Charlotte Cole
Global Business Development Director, Corporate Learning
charlotte.cole@thunderbird.edu
Tel: +1 602 978-7353
Toll-free: 1 800 457-6954

Thunderbird School of Global Management
1 Global Place
Glendale, AZ  85306