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Marketing for Global Entry

Expand Your Global Marketing Knowledge

Advancing technology, expansion of the global marketplace and increasing competition are increasing the complexity of market entry. The example of an ill-fated product introduction by Ford Motor Company into Thailand sets the stage for an exploration of market-entry strategies.

Participants explore how market research impacts the overall success of strategic market initiatives, both domestically and globally. The hands-on skills of screening analysis and data sourcing are stressed in this Marketing for Global Entry course and receive expert feedback. An in-depth case vignette of Sesame Workshop provides a backdrop for participants to share and analyze market entry experiences in the asychronous discussion center.

Program Format

Thunderbird offers independent-study programs featuring some of the same key benefits as our facilitated online programs including 24-hour access, a highly-interactive learning environment and Thunderbird-quality content.

The unique aspects of our self-study online programs include the following:

  • Learning is self-paced
  • Programs are one to three weeks in length
  • Participants spend approximately three hours per week engaged in learning
  • Upon confirmation of registration and payment you will receive access to the course materials for 90 days

Program Price

The cost of this online independent study program is $400.


Register for an online program now ►

Contact Us

Joe Patterson
Assistant Vice President, Online Learning
execedonline@thunderbird.edu
Tel: (602) 978-7437
Fax: (602) 439-4851

Toll-free within the U.S.
Tel: (800) 457-6959
Fax: (800) 457-6982