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Global Customer Relationship Management Essentials

How Does Customer Relationship Management Effect You and Your Competitors?

In this course, Global Customer Relationship Management, you will explore the development of customer relationship management as an integral part of an organization's strategy, the need for its implementation, as well as some of the processes and procedures being used to accomplish this organizational goal of serving the customer.

Why Should You Attend

By the completion of this course, you will be able to:

  • Explain the meaning and purpose of customer relationship management
  • Examine customer, organization, and quality programs that organizations can develop to create a more customer-centric organization
  • Discuss the benefits of, and the steps for, creating value for your customers
  • Examine the notion of key account management and why it is emerging in today's global market
  • Explain the value of establishing business relationships based on mutual trust
  • Discuss the trends favoring partnerships and how these partnerships are benefiting global organizations
  • Create an action plan to enhance your knowledge and skills of customer relationship management

Program Format

Thunderbird offers independent-study programs featuring some of the same key benefits as our facilitated online programs including 24-hour access, a highly-interactive learning environment and Thunderbird-quality content.

The unique aspects of our self-study online programs include the following:

  • Learning is self-paced
  • Programs are one to three weeks in length
  • Participants spend approximately three hours per week engaged in learning
  • Upon confirmation of registration and payment you will receive access to the course materials for 90 days

Program Price

The cost of this online independent study program is $400.


Register for an online program now ►

Contact Us

Brent Suhr
Enrollment Counselor
brent.suhr@thunderbird.edu
Tel: 1-602-978-7627
Fax: 1-602-439-4851

Toll-free within the U.S.
Tel: (800) 457-6959
Fax: (800) 457-6982