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Effective Leadership Communication: Engaging Employees, Key Stakeholders, and the Media changes your life

Certificate Program

Effective Leadership Communication

In an increasingly challenging, global business world, leadership success hinges on effective communication that engages employees, key stakeholders and the media. Thunderbird's Leadership Communication program will deepen your skills in communicating your message with clarity and focus using a practical framework. The program explores how the news media relates to your business and how you can use media interactions to communicate your message. Find answers to questions like, "How can I communicate with employees to shift them from participation to commitment? What leads a 'public' to become a 'key stakeholder'? What information should I share with the media?" You will also practice delivering your message on-camera as you expand your communication skills.

Program Dates and Details

Dates: April 8-27, 2010 (The program will run for 5 Tuesday/Thursday evenings).
Program Fee: $2,500 (USD)*
Location: Fiesta Resort Conference Center at 2100 South Priest Drive in Tempe, Arizona 85282

*Fee includes tuition, instruction materials, and snacks for the program. Program does not include accommodations.

Dates: October 12-14, 2010 - online registration available soon
Program Fee: $3,700 (USD)**
Location: Glendale, Arizona campus

**Fee includes tuition, instruction materials, and meals for the program. Program does not include accommodations. To make a reservation to stay on site with the program, please contact the Executive Inn at 602-978-7987 or online at http://www.thunderbirdexecutiveinn.com (subject to availability).

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Real-World Benefits

Among other benefits, you:

  • Gain a better understanding of how the media work and why it matters
  • Enhance your skills in engaging employees through focused communications
  • Practice on-camera experience handling challenging issues and making media interactions a positive outcome for your organization
  • Learn the keys to stakeholder engagement and how this can enhance communication within your business

Program Certifications

Continuing Education Units
The continuing education unit (CEU) is a recognized method of quantifying participation in an organized continuing education experience under qualified instruction. One CEU is equal to ten contact hours of time spent in such an educational experience. The main purpose of CEUs is to provide a permanent record of the educational accomplishments of an individual who has completed non-credit educational and career enhancement activities. Each participant successfully completing the program is eligible to receive 1.5 CEUs for the 5-day program.

Professional Development Units
The professional development unit (PDU) is a recognized method of qualifying participation in an organized project management experience. The 5-day program is certified through the Project Management Institute, Inc. (PMI). Each individual who completes this program receives 18.00 PDUs through PMI.

Program Content

Discussions and case studies will explore:

  • What makes good and bad media coverage
  • What really drives business news coverage
  • Interacting with the media on tough issues
  • The best communication plan for you
  • Creating content that counts
  • Interview preparation for a real-world scenario
  • Specific tactics for handling tough interviews
  • On-camera interviews conducted in real time

Past Participants

A sampling follows:

  • American Express
  • Aurora Optical
  • AVG Technologies
  • Henkel of America, Inc.
  • Hospice of the Valley
  • Medtronic Microelectronics Center
  • Oregon Institute of Technology
  • The Boeing Company

Faculty

Thunderbird's faculty members are fully dedicated to global business and are uniquely qualified, not only as academic leaders but also by virtue of their consulting experience with companies around the world. Program participants benefit from personal interaction with faculty, generating active networking and innovative thinking.

Caren Siehl, Ph.D., Academic Director and Associate Professor of Management

Taylor Carr, Professor
Areas of Focus: leadership communication, communication during change, challenge and crisis, media relations, and communicating leadership message across cultures.

Contact Us

Erin K. Wilson
Associate Director, Executive Programs
erin.wilson@thunderbird.edu
Tel: +1 602 978-7627
Fax: +1 602 439-4851

Toll-free within the U.S.
Tel: 1-800-457-6959
Fax: 1-800-457-6982

Thunderbird School of Global Management
1 Global Place
Glendale, AZ 85306

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