Value Creation and Winning

Value Creation and Winning in the Global Arena

The business realities of today hardly resemble the competitive environment of just 10 years ago. Beat out your competitors by understanding the new realities of the global marketplace.

For mid- to senior-level managers with global and/or cross-cultural responsibilities.

Locations & Dates

Phoenix, Arizona

April 13-16, 2016

Value Creation and Winning in Today’s Global Arena

Washington D.C.

September 7-10, 2016

Register Today


Gain cutting-edge thinking and strategies to create additional value for your organization through enhanced brand loyalty and engagement by consumers and stakeholders alike. Engage, update, and sharpen your global strategic perspective to succeed where others fail.


Leading and Managing in Turbulent Times - TestimonialParticipant testimonial (00:25)
Global Leadership in Turbulent Times


» Explore what value creation requires in the current, global economy.

» Enhance brand loyalty by deeply understanding the new consumers’ needs.

» Fine-tune your market analysis skills using big data.

» Learn how to create strategic value in a highly competitive marketplace through intangibles.

» Sharpen your service blueprinting and service excellence skills to be truly consumer centric.

» Develop your ‘innovation radar’ to pick up on emerging trends.

Immersive Executive Experience

Learn how to think about your business expertise in a new way by experiencing real-world cultures, technologies, and ideas in a day of compelling, hands-on activity. Immersive Executive Experiences invite you to explore complex problems, evaluate options, and devise new solutions as you connect your learning to the real world.


The Value Creation and Winning in the Global Arena program is led by a team of faculty that includes Professors Richard Ettenson, Ph.D., Award-winning Professor and Thelma H. Kieckhefer Fellow in Global Marketing and Brand Strategy at Thunderbird and Doug Olsen, Ph.D., Associate Professor of Marketing at W.P. Carey School of Business and Director of ASU’s Service Leadership Institute.

Richard Ettenson, Ph.D.

Richard Ettenson, Ph.D.
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Doug Olsen, Ph.D.

Doug Olsen, Ph.D.
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All-inclusive Pricing

USD $7,900 - includes meals, lodging, materials, & Immersive Executive Experience.

Continuing Education Units (CEUs)

2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. Participants who complete this program earn 2.0 CEUs.

Request More Information

Please contact us if you have additional questions or would like to learn more.

Thunderbird Executive Education
1 (800) 457-6959 US   |  +1 (602) 978-7627