Place marketing is an important field of study and practice which has emerged in the past 15 years. Place Marketing includes ?Destination Marketing? (tourism), Nation Branding (the concept of a country as a brand), as well as the marketing of cities and states. This course is designed to include all these components of place marketing.
Place marketing is much more than creating the 30 second ads we see on TV promoting tourism in places like Mexico, Costa Rica and the Dominican Republic. This course will have students examine country image, sources of competitiveness and other factors to create an image for a place (city, state or country).