Marketing from a Global Perspective

This course is designed to provide students with the basic principles of marketing management i.e. marketing mix, segmentation, target marketing, and positioning, a toolkit required to conduct quantitative analysis as a marketing manager, the ability to conduct an analysis of consumers, competitors and channels, frameworks to evaluate the similarities and differences between domestic and global marketing and marketing ethics and cross-cultural nuances to enable the student to successfully implement marketing strategies in international markets.

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