Intl Business to Business Mkt

This course focuses on the managerial and technological
issues related to the design and implementation of
business-to-business marketing strategies. The course places
emphasis on the management of long-term relationships with
end-users and distributors within a value creation framework.
The creation and maximization of value are central concepts,
both from an end user as well as from a supplier perspective. The emphasis throughout the course is on the management of the marketing function and the use of marketing techniques
in the context of the extended enterprise, i.e. the virtual organization
that comprises a company's suppliers, distributors,
strategic partners, customers, and end users.

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