Global Strategic Marketing

This course focuses on the unique issues related to marketing strategy implementation. It examines how the international market environment affects the design and implementation of a successful marketing strategy in global markets. The course is designed to provide the participants with an enhanced concept of the following: the international dimensions of marketing; conceptual frameworks to analyze the environmental uniqueness of each market with emphasis on the cultural, economic and political elements; and, the development and deployment of relevant marketing metrics. Special attention is given to the growing role of services in the global economy.

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