Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.
The objective of the course is to assist the students in developing an in-depth knowledge relating to the formulation of a pricing strategy for a new or existing product or service. These skills can be applied across a range of professional contexts - as entrepreneurs, product managers, business unit managers, management consultants, and M&A advisors. Therefore, it targets not only marketing students, but also students of entrepreneurship and finance.