Global Pricing for Profits

Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve pricing practices within their companies and industries.

The objective of the course is to assist the students in developing an in-depth knowledge relating to the formulation of a pricing strategy for a new or existing product or service. These skills can be applied across a range of professional contexts - as entrepreneurs, product managers, business unit managers, management consultants, and M&A advisors. Therefore, it targets not only marketing students, but also students of entrepreneurship and finance.

Course Number: 
GF-4507
Credit Hours: 
3.00