The objective of this course is to gain an in-depth knowledge of the field of global pricing, covering the psychology, economics and tactics of pricing for a business enterprise, product or service. Better pricing knowledge usually converts to better bottom-line results, yet pricing is often overlooked as a tool to strengthen brands and overall profitability. Students will learn pricing theory and tactics as well as develop hands-on pricing skills, all aimed at improving profitability. These skills can be applied across the full range of professional contexts?as entrepreneurs, brand managers, business unit managers, management consultants, and M&A advisors. Therefore, the course targets not only marketing students, but also students of entrepreneurship, consulting, and finance.