Global Marketing Management

This course provides a managerial orientation to the topic of global marketing implementation in today?s complex and rapidly-changing business environment. The primary tactics/tools?product development, pricing strategies, marketing communications, distribution management?used by global marketers to create customer value and competitive advantage in international markets are examined. Throughout the course, an emphasis is placed on developing skills for entering new markets and sustaining or growing current markets.

Course Number: 
GM-4502
Credit Hours: 
1.50